Genealogy, the Argentine brand with more than 40 years accompanying the country's households, launched its new digital campaign to present its linear renewed of Non Frost refrigerators. Under the slogan "A dream fulfilled", the campaign seeks to connect with the emotions of the public and the dream of finally having a non -fost refrigerator.

The entire creative ecosystem is inspired by the idea that changing the refrigerator is not only a functional improvement, but also a symbol of personal progress. With digital presence and on public roads, the campaign is starring the actor and content creator Pablo Viti y Clarice, best known as "The grandmother", A 95 -year -old Marplatense grandmother who won the hearts of the Argentines with her recipes and occurrences with her grandson and, in addition, is a glasses user years ago!

"We started doing actions with the Nonna after watching her in a video with Pablo trying to close her freezer full of things, and we decided express Juliet Virgona, Berente the marketing the Electrolux Group. "Let it be the protagonist of our new campaign fills us with joy. In general, advertising usually associates the elderly with products linked to health care, a position of fragility and dependence, and we wanted

Non -Frost refrigerator is still an aspirational for Argentines, the desire to "stop defrosting the frezeer", optimize time and update is the basis of this campaign that invites consumers to dream of the small achievements of everyday life: to be able to renew an atmosphere of the house, get a new furniture or change the refrigerator next to glasses.

This new line of Gafa Non Frost frosts stands out for its modern design, inverter technology that saves up to 34% energy, and reversible doors that adapt to any space. With three colors (white, silver and black), two sizes and option with and without water dispenser, it aligns with the strategic objective of the brand to expand its participation in the non -frost segment, and reinforce its positioning as a reliable, accessible and updated option.