Familia Bercomat allocated 2.5 million pesos to the first reopening of its store located in Paraná, in which it also installed an innovative pick-up system for contactless delivery of purchases. The program, they say, "is part of a branch remodeling plan for the entire Familia Bercomat union. The idea is that as construction trends are updated, the layouts will be modified and adapted," comments Carlos Botteri, Regional Manager of Familia Bercomat.

The project that began in Entre Ríos plans to also reach the Buenos Aires branch. Among the main novelties of the renovation "a lot of emphasis was placed on the dry construction part, with plates, PVC products and all the materials surrounding this type of construction," the company states.

Seeking greater comfort for his clients, the executive indicates that “the previous sales room had 25 m2 versus about 95 m2 in the new room, where those who visit us will be able to see the exhibits better and be served in larger spaces.” Likewise, he detailed that the hours of service to the public will be extended and work was being done to increase stock and assortment, to be able to deliver the products immediately.

Recently, the company had implemented “Berco al Auto”, which allows you to make a purchase on the website or in the store, and pick it up under a prior appointment without getting out of the car. This measure prevents exposure to contact with other people, as well as lines to enter the premises, helping to maintain the recommended capacity. With this novelty, Familia Bercomat became the first company in its sector to incorporate this novelty.

Both the renovations and Berco al Auto respond to a digital transformation plan of the company, which involved the adaptation of branches to the new normal, the implementation of digital totems in its stores, the expansion of payment methods including the QR code and the automatic accreditation of bank transfers to speed up the purchase process.

"Our commitment is linked to promoting an omnichannel proposal, focusing on the innovation of our operational processes, and generating new delivery modalities. The goal is to simplify the purchasing action of our customers as much as possible," concludes the Manager.