Ultracomb presented the expansion of its personal care line with its Rediscover #SinFilters campaign to spread real beauty and promote skin care. The launch incorporates a wide range of wireless products, mostly dermocosmetics for home use, with a focus on: exfoliation, cleansing and hair removal.

With the new products, you can carry out routines at home to care for your skin and achieve a healthy and natural appearance. "We thought it appropriate to take advantage of this launch to focus on the importance of promoting real and healthy beauty. We see daily how filters on networks are a stronger trend every day that is harmful to people's self-esteem. So the proposal of this campaign is to invite our consumers to rediscover themselves "without the filters" and feel comfortable showing their skin as it is," explains María Belén Méndez, head of Marketing for the brand.

Specifically for facial care, the brand presented a Vintage Pink Facial Brush (Water Resistant) that allows you to massage, cleanse and exfoliate the skin on a daily basis. It is lightweight, compact and easy to transport. Can be used during the shower. Also for the face and neck, it launched a facial cleansing kit that achieves deep cleaning with 4 tips and interchangeable functions: exfoliation to eliminate dead cells, microdermabrasion or peeling aimed at deep cleaning and reducing pores, extraction of blackheads and pimples, vacuum lifting system or vacuum for firmer skin, facial lifting that contributes to the elimination of superficial wrinkles and attenuation of deep wrinkles.

For the skin care routine, Ultracomb presented a foot and nail exfoliator that, thanks to its 2 special heads with rotating action, in just a few minutes you can achieve soft, well-cared for feet and perfect, shiny nails. In turn, the line will have some products linked to hair removal such as the professional epilator with three 3 functions, a three-in-one system: waxes, shaves and removes calluses from feet and the multifunction trimmer for sensitive areas of the body: lips, armpits, hands, eyebrows, legs, etc. All products in the new line are wireless.

During the launch month, the products will be sold at a discount in the Ultracomb e-commerce and in addition, influential friends will spread surprise discount coupons on their social networks that can be combined with the promotions. Content linked to the proper use of the products will also be shared on the brand's networks.