This is an action aimed at positioning its recently launched e-commerce with a party of offers especially designed for Christmas and to give as gifts to the whole family.

The concept was developed in a year where organizing the holidays is becoming more complicated than usual and buying gifts for the whole family is becoming increasingly difficult. "We think it is an ideal year to launch a campaign aimed at delivering discounts. We know that it was a difficult year for many and we want as a brand to be present helping to make the holidays truly a party" explains María Belén Méndez, Marketing Manager at Ultracomb.

In this context, the campaign has planned a series of stories with activities to win discounts via questions and answers, multiple choices and riddles (animating the box). Likewise, the campaign will be supported through advertising in graphic and digital media.

As usual, the proposal will be replicated on the brand's friendly accounts such as @cocinaencasa and @paulinacocina, who will also join this party with a special raffle and many other surprises. The campaign will close with a year-end event at Tomate Estación where influencers who are friends of the brand will be invited and toast the year that is ending among many other surprises.