The renowned Argentine company Tromen closes 2024 consolidating its position as a leader in the design and manufacture of salamanders, ovens, grills, furniture and accessories. This year was marked by innovation, international expansion and a strategic adaptation to the changing landscape of the Argentine and international market.

Balance 2024: Innovation and expansion
During 2024, Tromen launched and renewed more than 40 products, expanding its offer and responding to new market demands. Among the most notable launches are:

• To the salamander Eco and the relaunch of the Line Austral.
• The line redesign Peanfly, which has been updated to offer cutting-edge design and functionality.
• Los Gourmet Accessories and the Chulenguito, created to satisfy the culinary needs of consumers.
• Innovative products, such as the Angus E480 electric grill with Dimmer, as well as bars, tables and furniture that complement the portfolio.

Milestones that marked the year
2024 was also a year of iconic achievements for Tromen:

• Heating Antarctica: Tromen brought heat to 13 Argentine bases on the white continent by installing state-of-the-art salamanders. It was the first and only time that a project of that magnitude was carried out. In addition to making the southernmost barbecue in the world, together with the crew, on the Irizar Icebreaker. The grill was lowered and, on the ice, this iconic Argentine ritual was shared.
• Renewed commercial strategy: adjusting to new trends and consumption paradigms.
• International expansion: commercial trips to Uruguay, Brazil, Costa Rica, the United States, Germany, Italy and China, in search of new markets and opportunities.
• ECO TROMEN: The company maintained affordable prices throughout the winter, prioritizing stability for its customers.
• Duomo on the Frigate Libertad: integrating design and technology in an iconic space.

Outstanding presence in strategic events
Tromen participated in more than 400 events throughout the year, some key ones such as the Tromen Experience, the Feria Open Fire en Texas, and exhibitions in the Rural Palermo, Batev, CAFIRA and international fairs in Brazil. These participations reaffirmed their leadership and allowed them to strengthen strategic alliances.

Looking ahead to 2025
2025 is presented as a year full of challenges and opportunities. Tromen projects important developments, highlighting:

• The complete redesign of its heating line, which will set a new standard in the sector.
• Product diversification, exploring new categories under the strength of a consolidated brand.
• Opening to emerging niches and international markets, strengthening its export strategy.
• An optimized offer that will guarantee flexibility, quality and competitiveness in the face of new market dynamics.

With 2024 having laid the foundations for its future strategy, Tromen faces next year with the mission of continuing to innovate, adapting to changes and bringing design and comfort to homes in Argentina and the world.

"We have spent a year of learning, with many challenges, productive, economic, market and trends. This 2024 we trained and advised ourselves to face a new stage in Argentina, and we traveled in search of opportunities to several countries. We strengthened our distribution channel and worked together to understand the best ways to do a sustainable and efficient business. We launched new products and new lines to the market, leveraged by strong advertising and after-sales campaigns", says Facundo Cáceres, Marketing Manager of Tromen.

And adds: "We are eager and hopeful to face new paths for 2025, we expect a challenging year, but full of opportunities. We are prepared to step strong and confident. New things are coming, "new fires" from the hand of Tromen for next year, and ready to live more and better "Tromen moments."