Cassiano Schultz García, TESA Development Manager for the Mercosur region, talks about the company's presence and its expansion in Argentina and Brazil.

By Claudia Carrivale
prensa@editoracycargentina.com.ar

What were tesa's steps to consolidate itself in the region?

tense has more than 20 years of presence in Brazil, offering solutions for the automotive industry, packaging paper and general distribution. Between 2010 and 2014, we made significant progress in these industries. Argentina joined the Mercosur region in 2013 and followed a similar approach, initially focusing on the automotive industry and other clients in the flexible packaging sector. We have achieved numerous successes in these areas.

Three years ago, tesa changed the way the region was managed. Today, Argentina and Brazil form a cluster called tesa Mercosur, from where we approach our main clients to align objectives throughout the region, and we continue working to expand our presence in both countries.

What is the current outlook for Brazil and Argentina?

Before we focused on what we called specific industries (solar energy, wind energy, etc.) Now, We are focused 100% on the white goods market, especially in the refrigeration industry. We want to be closer to customers and get closer to companies that are served globally. We are investing in more resources to reach customers throughout the region.

At a global level, it should also be noted that We have a large market which is electro, which are computers, cell phones. We market our products for this industry in Asia. tesa offers a wide range of products for assembling cell phones from the main brands.

How are you different from the competition?

Our global presence and local attention set us apart. We work closely with factories to achieve the best solutions. We offer the client a product with greater added value for their production. We are not limited to commercial contact, our vision is broader, we like to be on the production line, We have specialized teams and we provide personalized support to companies according to their real needs. This approach differentiates us. In addition, we are constantly developing, expanding our portfolio and seeking greater efficiency in production processes.

What are the current demands in terms of product development?

We constantly innovate, always thinking about how to keep up with the next step in the industry.. We are pioneers in the development of sustainable tapes such as repulpable tapes. We develop more sustainable products for packaging, such as 100% recyclable tapes that come from sustainable sources and completely disintegrate after recycling.

Also we are focused on eliminating solvents from our adhesives and improve the efficiency of our products, such as refrigerators, guaranteeing maximum adhesion and environmental efficiency.

In tense We have a portfolio of more than 4,000 adaptable adhesive solutions to the different production processes, and we are always thinking about the next generation of tapes.