The tablet market had solid growth in second quarter of 2024

Without comparison with the high levels of global shipments and demand that tablets had during the pandemic, the numbers prior to it are already being reached and the market, in business terms, is beginning to leave it behind. Specialists hope that a cycle of equipment renewal, and growth in emerging markets, can contribute to the recovery in the short term.

According to preliminary data from IDC, global tablet shipments saw 22.1% year-over-year growth in the second quarter of 2024. They totaled 34.4 million units driven by product updates from many vendors and a replacement cycle combined with inventory replenishment. However, the volumes are only comparable to pre-pandemic shipment levels and not the unprecedented sales seen during it. 2Q24 results compare favorably to 2Q19, when 32.5 million units were shipped.

Apple sold 12.3 million units and grew 18.2% year-over-year in the quarter. Samsung took second place, with shipments of 6.9 million units, representing year-on-year growth of 18.6%. Lenovo ranked third, with year-over-year growth of 16.7% and shipments of 2.5 million units. Huawei, in fourth position, had year-on-year growth of 40.3% with shipments of 2.3 million units. Xiaomi finished the quarter in fifth place with a growth of 94.7% year-on-year, and reached 2 million units.

“The second quarter 2024 results indicate that the market has put the pandemic behind us,” said Anuroopa Nataraj, senior research analyst for Mobility and Consumer Device Trackers at IDC. “We expect the renewal cycle and growth in emerging markets to continue contributing to the recovery in the short term. While new market entrants focus on global expansion, long-term leaders continue to focus on improving technology (such as OLED displays for iPad Pros), meeting the need for premium devices, and harnessing the power of emerging technologies such as AI. “Long-term gains for the market depend on the ability of vendors to create devices that can open a niche for tablets, one that includes innovation and differentiation.”

Por Rodolfo Pollini

Philco

The TP7A464 is a Philco tablet with an AllwinnerA133 QuadCore 1.5GHz microprocessor; Android 13 operating system; 4GB RAM and 64GB internal memory; micro SD slot expandable to 256GB; 7" screen, 1024x600 IPS resolution; WiFi; Bluetooth 4.0; 2 Mp front and 5 Mp rear cameras; USB-C connection; 2500 mAH battery and case. The TP10A464 has an AllwinnerA523 OctaCore microprocessor; Android 13; 4GB RAM and 64 GB internal memory; micro SD slot expandable to 512GB; screen 10.1” with 1280×800 IPS resolution; WiFi; Bluetooth: 4.0; 2 Mp front camera and 5 Mp rear camera; USB-C; 6000 mAH battery and case.

Sansei

Sansei offers the TS7A232 tablet, with AllwinnerA133 microprocessor (Quad-core1.5 Ghz); Android 11 GoEdition; 2 GB RAM and 32 GB internal memory; SD memory slot expandable to 256 GB; 7” screen with 1024×600 resolution; WiFi; Bluetooth 4.0; 0.3 Mp front camera and 2Mp rear camera; USB C and 2500 mAh battery.

Samsung

The Galaxy Tab A9 and Tab A9+ tablets offer larger screens than any model in the Galaxy A series, with 8.7 inches on the Tab A9 and 11 inches on the Tab A9+, which comes with a 90Hz refresh rate while the Galaxy Tab A9 comes with 60Hz. The Galaxy Tab A9+ features immersive sound with Quad speakers powered by Dolby Atmos technology and the Tab A9 has dual speakers. Both feature the largest memory and storage available in a Galaxy Tab A series: 4GB of RAM and 64GB of storage, with the ability to expand up to 1TB. The battery is 5,100mAh in the Tab A9 and 7,040mAh in the Tab A9+.

KANJI

Kanji presents the KJ-CROSS tablet, with a 10.1″ screen, 32 GB storage capacity and 4 GB RAM, metal case, Android 12 operating system, 2 rear cameras, WIFI, Bluetooth and stylus.

No

Aiwa proposes the AW-TAB10-14 tablet, with a 10.1” screen (800 x 1280 px), 64GB internal memory, Android 14, 4GB RAM, 2 MP front camera and 5 MP rear camera.

BGH

Positivo BGH presented two tablets. The TAB Q10”s has a 10” screen, 8MP rear camera + 5MP front flash, 6000 mAh lithium battery, multitouch capacitive screen, PowerVR GE8322P video, stereo speakers, microphone, MTK8183 Octacore processor; 4GB RAM, 64GB internal storage expandable up to 256GB with micro SD card and Android 12 system.

The Twist Tab T795 is a tablet with a 7″ screen (1024 x 600 TN), microphone, front VGA webcam, 2GB RAM, 64 GB storage; Android 11 Go operating system and Allwinner A133 Quadcore Cortex-A53 processor. The screen is multitouch and comes with a non-slip cover and parental controls.

Lenovo

Lenovo offers the TAB M11 with an 11″ screen; quad speakers with Dolby Atmos; MediaTek G88 8-core processor; compatibility with the Lenovo Tab Pen; battery that lasts up to 10 hours of video playback; slim design; surround reading and eye protection; Google Kids Space and parental controls in the Family Link app and accidental damage coverage. falls or spills.