Rest Week: brands and promotions boost the category

From August 28 to September 4, the main brands linked to rest participate in a new edition of the initiative, with promotions and special proposals that seek to energize the category and, at the same time, raise awareness about the importance of sleeping well.

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A brand for every type of dream

Under the premise “Sleeping well is improving your quality of life”, from August 28 to September 4, a new edition of the Rest Week, an initiative that invites us to focus on habits linked to sleep and the choice of appropriate products to rest better.

Through the platform RestWell, consumers can access proposals and promotions from participating brands, in addition to finding information and recommendations related to rest. There they meet medical tips, recommendations for the moments before going to sleep, information on when it is necessary to renew the mattress and other useful tips that highlight the importance of a good rest to lead a healthier life.

The initiative is based on considering sleep as a fundamental aspect of daily well-being. Among the recommendations disseminated are maintaining a schedule routine, engaging in physical activity and creating a calm and appropriate environment for sleeping.

Another of the axes is placed on the mattress and its impact on the quality of rest. From DescansarBien they point out that these products have an estimated useful life of between 8 and 10 years, so it is important to evaluate their renewal when they begin to lose their support and comfort conditions.

In this context, Rest Week also represents an opportunity to give visibility to a category that brings together mattresses, box springs, pillows and different products linked to the bedroom and well-being.

During the campaign, the promotions and proposals of the participating brands can be consulted at http://www.descansarbien.com.ar

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    Rest Week: brands and promotions boost the category

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