Samsung Argentina announces the arrival of its new 98” Crystal UHD TV, a model that responds to the growing demand for giant screens and immersive experiences at home, driven by the rise of streaming, gaming and high-definition sporting events.

According to a study by Market Data Forecast, the segment of televisions larger than 65 inches is the one that registers the fastest growth in Argentina, driven by consumers looking for cinematic experiences at home.

Availability in Argentina with bigger benefits

Starting January 26, it can be purchased in the official Samsung e-store, in Samsung physical stores throughout the country and in the Naldo physical and online store, at a suggested price of $6,999,999.

Exclusively through the official Samsung e-store, users will be able to access special benefits that include up to 12 interest-free installments, free shipping nationwide and EcoCambio Exchange Plan, the brand's exclusive program that allows you to deliver a used television, from Samsung or another brand, as part of the payment, thus obtaining up to 54% discount on the purchase of the new equipment.

In addition, for users who reside in AMBA, Samsung offers the service of Premium Installation, a benefit specially designed for large TVs, which includes shipping, unpacking, installation (with wall mount if necessary) and initial set-up of the TV, all performed by a highly trained technical team.

New this year, those who purchase the new television will be able to add Samsung Care+, a protection plan that extends coverage beyond the factory warranty. This service covers electrical and mechanical failures, damage caused by overvoltage and provides specialized technical support with original parts, extending the total protection of the television up to 5 years. It can be contracted both at the time of purchase and later, offering greater peace of mind and support to enjoy TV for longer.

Main features

• Large Image Optimizer: Designed for large screens, it integrates scaling, noise reduction, sharpening and intelligent black enhancement technologies, all powered by artificial intelligence. These features work together to deliver a balanced, precise and detailed image, optimized specifically for a 98-inch display.
• Motion Xcelerator: It allows you to enjoy content in up to 4K at 120 Hz, providing superior motion clarity, ideal for sports and high-speed video games. In addition, it supports VRR up to 120 Hz, ensuring smooth transitions and sharp scenes even during the most action-packed moments.
• Crystal Processor 4K: optimizes each scene in real time and allows colors to express themselves exactly as they were intended by their creators. Thanks to powerful 4K upscaling, it transforms lower resolution content to offer greater sharpness, depth and level of detail.
• Slim and sophisticated design: Despite its large size, it integrates harmoniously into any space, combining aesthetics and functionality.
• HDR10+ support: It expands the dynamic range and contrast between lights and shadows, achieving deeper blacks, more intense highlights and a richer color palette, with greater realism in both dark and light scenes.
• Q-Symphony: Pair your TV speakers with Samsung sound bars for a perfect match that works simultaneously without silencing the TV speakers, achieving immersive audio aligned with the scale of the screen.
• Samsung Tizen OS: provides access to the main entertainment applications and services, along with smart features such as Daily+ and SmartThings, which allow you to manage connected home devices directly from the TV.

With a proposal that combines large scale, artificial intelligence and advanced connectivity, Samsung's new 98" Crystal UHD TV accompanies the most intense moments of sports, cinema and gaming. In this way, the brand consolidates its vision of offering immersive experiences that transform the television into the center of the home.