Grupo Eletrolar's own resources —Integration Magazine and Eletrolar News— were present at the Environment 2026 press conferences, held in San Pablo and Buenos Aires, in which Messe Frankfurt presented the main news from the next edition of the most important international consumer goods fair in the world.

In Brazil, The conference took place at the Vicky Barcelona restaurant in San Pablo and had as its axis the presentation of Interior Lifestyle South America, carried out in alliance with the Eletrolar Group. Over there, Philip Ferger y Julia Uherek, Vice Presidents of Consumer Goods at Messe Frankfurt, highlighted the relevance of Ambiente in a challenging global scenario, anticipated the participation of more than 4,700 exhibitors from 80 countries and advanced trends, digital innovations and proposals for the HoReCa sector. Also announced were 2026 guest designer Katty Schiebeck and the new Grand Creators space, geared towards the high-end furniture industry.

Uherek also highlighted that São Paulo was chosen as the starting point for the global tour of press conferences, reinforcing the importance of the Brazilian consumer market—the largest in South America and one of the ten largest in the world in purchasing power. “We observe sustained growth in demand for decoration, kitchen and lifestyle products, driven by digital culture and a rising middle class,” he noted.

For its part, Carlos Clur, CEO of Grupo Eletrolar, highlighted the recent creation of Interior Lifestyle South America, an international brand from Messe Frankfurt that debuted in Brazil in alliance with the Eletrolar Group. The first edition took place in June, parallel to the Eletrolar Show. Clur also announced the next steps towards 2026: “Our goal is to consolidate Interior Lifestyle with its own pavilion, taking advantage of the synergy with the Eletrolar Show and attracting both national and international companies interested in expanding to new markets, including neighboring countries,” he stated.

Likewise, he presented the architect Cris Paola as ambassador of Interior Lifestyle South America 2026 and announced the new B2B2C strategy, which seeks to expand the reach towards the final consumer with the support of influencers and journalists from all over Brazil.

In Argentina, the presentation was held within the framework of Hotelga – Hotel & Gastronomy Exhibition, in La Rural. With innovation, sustainability and design as protagonists, The conference offered a preview of what the next edition of Ambiente will bring, with proposals such as Ambiente Talents, the election of the Designer of the Year 2026 and the Decoration Unlimited initiative, which presented an original tropical Christmas. In addition, the regional landing of Interior Lifestyle South America was officially announced.

The conference was given within the framework of a record edition of Hotelga 2025, which was held on 15,000 m²—35% more than the previous year—and brought together more than 13,000 businessmen and professionals in the sector.

With these presentations in Brazil and Argentina, Ambiente 2026 begins its countdown to Frankfurt, where from February 6 to 10, 2026 will once again set the global pulse in trends, design and innovation in consumer goods.