After the success achieved with last year's work, in terms of buzz, brand awareness and interaction, Philco and Don present the second part of the “Tenés un Aire” campaign. This new proposal seeks to give continuity to the concept with the objective of continuing to generate closeness and awareness of the brand that has been leading the Air Conditioning business in the country for eight consecutive years.

Under the motto “You Have an Air, You Have a Breath”, the project has six commercials produced by Oruga Films, which will be seen on TV and online. The pieces refer to people who look like great personalities, and show how that look of famous celebrities affects them in their daily lives.

Marcelo Romeo, Marketing, Communication and Press Manager at Philco, commented: “We see that when a creative milestone manages to transcend the strictly commercial and becomes a conversation, it is because we reach consumers with a close and impactful idea.”

For his part, Papon Ricciarelli, CEO of Don, added: “based on the great results we achieved last year with this campaign, the challenge was maintaining the humor and closeness of Philco but renewing the stories to achieve that freshness that we had in 2019.”

With a market share of 25% and for the eighth consecutive year, Phico leads the Air Conditioning market in our country. The brand manufactures and markets split, inverter, portable and light commercial air conditioning.

In the following YouTube links you can see the campaign commercials:

https://youtu.be/Jv0gsLfjlLU
https://youtu.be/6U5KYa_vthE
https://youtu.be/ecfKL5uO4Dc