The Argentine appliance brand celebrates its twentieth anniversary with a new campaign that includes a 360 in media, and an important accompaniment for the development of cultural events.

The content of the communication is focused on the most iconic products that the brand has produced throughout its 20 years of history, related to the different art disciplines, which have always been present within Peabody and have been a source of constant inspiration.

Positioning from its beginnings within the market as a manufacturer of high quality appliances and with a strong approach to design, Peabody has won the public's preference for its great efforts dedicated to the creation of innovative products, receiving distinctions such as the Red Dot International Design Award and a special recognition in the Ibero -American Biennial of Design, in addition to the good design at the national level.

Soul in design

With a strong visual and aesthetic approach, the graphs that accompany the campaign portray the different Peabody products in the Bodegón style, which were set within different artistic fields, thus representing not only the importance of art for the company, but also for the rest of society. The production of the images was directed by Marcela Lovegrove, a pioneer of Food Styling in Latin America and Ariel Gutraich, a recognized Argentine photoperiodist.

PEABODY PRESENT IN MASTERCHEF

Peabody also redoubles his bet in this year of celebrations, highlighting his participation in the successful Culinary reality Masterchef of Telefe that has the driving of Wanda Nara and a luxury jury composed of Damián Betular, Germán Martitegui and Donato de Santis. Respecting the format of the first editions of the program, on this occasion 16 completely unknown and without professional contestants participate, who with the help of Peabody appliances, demonstrate the public their skills within the kitchen.

More cultural events

As part of the campaign, the brand participated in events such as the concert held on March 26 by the Bach Academy in the Theater, led by one of the greatest exponents of classical music in Argentina, Mario Videla, who led to his choir to the sound of Easter B.W.V 249 of Bach.

Peabody will also accompany the screening of the movie “Good light, good air” directed by IM Heung-Soom that will take place on Thursday, May 18 at Cosmos cinema.

Finally, on Tuesday, May 23 at 8:30 p.m. the World Expo 2030 Opera Gala Concert will take place-Busan Korea-at the Belgrano Auditorium (Viceroy Loreto 2348-Caba). Organized by Art Producciones, which will have the support of Civil Association of Koreans in Argentina, Argentine Chamber of Commerce, Industry and Korean Agricultural, and Peabody's sponsorship.