PCBOX Technology, a technology manufacturer brand, reported the appointment of Gabriela Toscanini as commercial director.

“In the first stage we will have the focus on the Argentine market, I am in my charge the comprehensive strategy of the brand, from the development of the portfolio to the commercial execution. Working together with the purchasing team in China to select the products of products, to define the Pricing strategy, and supervising PCBOX digital communication, including social networks and website. In addition, I will lead direct commercial development with Retail Tier 1 customers and support the sales team to strengthen our presence throughout the country, including Resellers channels, retail Tier 2 and 3, and purchase groups. I will also coordinate the different internal areas of Grupo Core to ensure that our proposal is competitive, profitable and aligned with the positioning of the brand, ”he said Gabriela Toscanini, commercial director of PCBOX, adding: “My goal is to continue positioning PCBOX as a reliable, close technology brand and with a clear value proposal. I want to expand our visibility both in the physical and digital channel, optimize our product offer according to the real needs of the Argentine consumer, and enhance growth in international markets through the FOB channel. We will also seek to generate synergy between product, communication and commercial equipment, to build a brand with strong identity and sustainable results.”

"The designation is part of our business plan and Gabriela goes to lead our operation, since it has a solid career in the IT industry both in distribution and in the retail," he said, "he said Mauro Guerrero CEO of Grupo Core, adding: "We have great expectations with PCBOX and the arrival of the new solutions in the country, we believe that Gabriela will be able to meet and overcome the objectives set for our next level of expansion and growth."

“I have high expectations with this stage. After more than 20 years in the industry, I see in PCBOX a huge potential to continue growing with an agile, strategic and consumer -centered look. I am excited to lead a project where the product, marketing and commercial execution are so connected. Expansion with a solid proposal that combines product, communication and commercial results, ”he explained Gabriela Toscanini, And he anticipated: “For 2025 and 2026, we will focus our strategy on the strengthening and expansion of its technological portfolio, with products designed to accompany the new dynamics of study, work, entertainment and connectivity. We will have a special focus on desktop PCs next to monitors, notebooks, tablets, the audio line and new accessories that complement the user experience.”

"In addition, we are exploring the development of new categories of products that allow enriching everyday life in the home, always with accessible technology, functional design and a proposal aligned to the real needs of the Argentine consumer. Our goal is that PCBOX is a brand that accompanies the user at all times of the day, providing reliable, current and local identity solutions," he said to conclude Toscanini.

About Gabriela Toscanini

Gabriela has a degree in commercialization (marketing), with more than 20 years of experience in the technology industry, leading commercial strategies in multinational companies and developing brands in Latin America. He has conducted various courses and training in commercial strategy, digital marketing and team leadership. She entered in early August 2024 as commercial director of PCBOX, with the aim of promoting brand positioning, optimizing product strategy and opening new commercial opportunities both in Argentina and abroad.

Before joining PCBOX, he worked for more than 20 years in Verbatim, where he occupied different positions within the commercial area. In recent years, he served as Regional Sales Manager for the Southern Cone (Larsouth), leading operations in Argentina, Chile, Uruguay, Paraguay, Bolivia and Peru, and working on the consolidation of the brand at the regional level.

Previously, he worked in Officenet SA, also in the commercial area, for 2 years, performing different roles until reaching sales and distribution leadership positions. At the same time, she has served as an advisor and consulting man in marketing and commercial strategies for different companies, in very varied areas.

Gabriela is a child's mother, and enjoys the family moments. He is passionate about traveling, knowing new cultures and also contemporary art. In his spare time, he likes to read, do outdoor walks and participate in personal and professional training spaces.