Noblex, a leading consumer electronics brand in Argentina, announces a strategic alliance with Luzu, the multiplatform space that has revolutionized digital entertainment, for the launch of the new “Noblex Luzu” wireless headphones.

This collaboration, which stands out for its innovation and direct connection with young audiences, offers a quality product focused on the consumption of multimedia content and the enjoyment of music. The Noblex and Luzu project aims to capture a key segment of the youth audience, who are looking for a dynamic and fluid entertainment experience.

Luzu, with its disruptive proposal that combines the codes of radio, television, internet and social networks, has established itself as an influential streaming platform that reaches more than +1.6 million subscribers on the YouTube channel and generates +25 million views. This collaboration enhances the wide reach and emotional connection that Luzu has achieved with its audiences.

Quality and exclusive design

The “Noblex Luzu” headphones, offered in an exclusive online distribution through e-commerce platforms such as Frávega, Musimundo, Cetrogar, Naldo, Tienda Newsan and Mercado Libre, will be available with a suggested retail price of $53,499.

With an ergonomic design and cutting-edge technology, the headphones offer an immersive sound experience, Bluetooth connectivity and a long-lasting battery, ideal to accompany the dynamic multimedia consumption of Luzu's audience.

Noblex, recognized for its proximity to the Argentine consumer, positions itself in the market through campaigns that highlight its commitment to innovation and quality.

In that sense, Florencia Caporaso, Brand manager, highlighted: "This launch aligns with the growth objectives of Noblex, which continues to focus on developing products that meet the needs of users in terms of technology and functionality. The collaboration with Luzu reinforces our presence in the digital ecosystem and allows us to adapt to changes in content consumption."

This launch is projected as a success both in terms of sales and brand positioning. The figures speak for themselves: more than 177 million monthly impressions on the YouTube channel and 903 thousand followers on Instagram reflect the impact of Luzu and its ability to influence the behavior of its audience.

For its part, Luciana Pagnotta, Commercial Director of Luzu, commented: "At Luzu we have created a platform that breaks boundaries and redefines digital entertainment. Our alliance with Noblex reflects our ability to generate synergies with brands that share our vision of innovation."

This collaboration reinforces the brand's focus on generating value for active users on digital platforms. By connecting with an audience that actively participates in content creation and social networks, this cobranding multiplies the reach of both brands and consolidates their presence in the competitive technology market.