The appliance company Midea announced that, after an agreement with the South American Football Confederation (CONMEBOL), it became the new official sponsor of CONMEBOL Sudamericana and CONMEBOL Libertadores Femenina until December 2026.

Midea will have its brand exposed for the first time in two of South America's main club competitions. The agreement includes brand exposure on various platforms, such as the referee patch, stadium, digital and broadcast assets, as well as association rights with competitions. The brand will also be displayed in interviews, press conferences, mixed zones and LED panels on the field of play.

"Football is an intrinsic part of local cultures in many countries. At Midea, we support sport on a global level and recognize the importance of football in South America to strengthen the connection between our brand and consumers. Our presence in CONMEBOL Sudamericana and CONMEBOL Libertadores Femenina over the next two years will allow us to present our products and values to millions of people, in events that awaken emotions that go beyond the 90 minutes of each match. This partnership also highlights the relevance of the region for Midea and contributes to strengthening our position as one of the world's leading home appliance manufacturers,” affirmed Felipe Costa, CEO of Midea Carrier for Brazil, Argentina and Chile.

The partnership reinforces Midea's commitment to sport, as the company also globally sponsors Manchester City, a club that has significantly expanded its international fan base and has the majority of its fans outside of England.