In recent years, Electronic security is no longer a luxury for few and is becoming a standard component of the Argentine home. According to the IMARC Group report, the Latin American electronic security market reached US$4.11 billion in 2024 and is projected to scale to US$7.19 billion by 2033, with an annual growth rate of 5.80% between 2025–2033.

At a regional level, Mordor Intelligence estimates that the electronic security market in Latin America will grow at 6.5% annually, underpinned by digitalization, the increase in housing construction and greater demand for monitoring, alarm and access control systems.

In Argentina, local media report that the industry is growing at rates of 15% annually in certain segments, especially in video surveillance systems and connected alarms. It is anticipated that by 2025 more than 35% of Argentine homes will have some type of surveillance or alarm system.

Actors in the sector and their role

To measure this trend in Argentina, it is advisable to focus on organizations and chambers that bring together companies in the sector. For example: CASEL (Argentine Chamber of Electronic Security) is a reference entity that brings together manufacturers, installers and monitoring companies in the country. In recent months, CASEL has published reports and press releases emphasizing innovation, professionalization and growth of opportunities within the industry. For its part, CEMARA, the Argentine chamber of monitoring companies, continues its work to promote good practice regulations with provincial laws that govern the activity of alarm monitoring.

From the technology sector, the “smartification” of the home (smart homes), the integration of the Internet of Things (IoT) and the use of Artificial Intelligence (AI). Companies dedicated to residential and commercial security are no longer just selling isolated cameras or sensors: today they seek to offer connected ecosystems, where each component (cameras, alarms, locks, environmental sensors, smoke detectors, even lighting) interacts through IoT (Internet of Things). This is one of the strategic axes of the sector. In the region, the “smart home” market is projected to reach USD 3.44 billion by 2025, with an estimated annual growth of 11%. Security companies take advantage of this trend to offer added value: not only intrusion alerts, but light control, environmental sensors, energy management and automation linked to the security system.

Challenges and critical points

As in any expanding industry, there are frictions that threaten quality, customer trust and sustainability:

False alarms: It is estimated that more than 40% of the reports in monitored systems correspond to false alarms, often due to erroneous configurations.

Lack of professionalization: Many installers lack certifications or adequate training, which results in installations that do not guarantee correct coverage or reliability.

Cyber ​​vulnerabilities: The expansion of IoT devices and connected cameras opens doors to risks of unauthorized access when the system is not correctly configured, manipulation of recordings or leakage of personal data is present.

Absence of mandatory standards: Although cameras, alarms and systems depend on technical standards and installation, there is not always enforceable regulation that certifies quality or minimum performance. In the sector there is a lot of appeal to “internal” or reputational control.

Outlook for the coming years

In Argentine homes, a profound change is perceived in the way people think about security. More and more users are migrating towards cloud-connected systems that allow remote monitoring from a mobile application in real time. This ability to monitor what is happening at home from anywhere provides a feeling of control and immediate response to unforeseen events. Demand is growing driven by the local context, where concerns about insecurity, theft or vandalism continue to be one of the main reasons for investment. In that scenario, households opt for visible devices, such as cameras or sirens, that not only detect, but also deter.

There is also observed a growing interest in hybrid solutions, those that combine traditional alarm systems with more advanced technologies such as IP cameras, environmental smoke, gas or humidity sensors and home automation elements, such as smart locks and remote alerts. In many cases, these systems are already part of IoT ecosystems, where devices interact with each other and can be managed from the same platform.

Looking ahead to the coming years, the projections are encouraging. Demand will continue to be driven by the construction of new homes, urban modernization and the reactivation of the real estate market. However, the true competition in the sector will not only be in price, but in the ability to offer differentiated products. Solutions that incorporate artificial intelligence, video analysis or predictive alerts will set the new standard for added value and allow companies to sustain better margins.

Another decisive point will be customer service, maintenance, software updates, cyber protection and personalized assistance will be key factors to retain users in an increasingly demanding market. In turn, the sector needs to move towards higher levels of professionalization, with mandatory certifications, massive training programs and regulations that raise technical and service standards, thus consolidating an industry that is more reliable, modern and prepared for the challenges of the future.