In a very competitive year, at Liliana they chose evolution and innovation. “We reviewed our brand strategy, strengthened teams, analyzed trends and incorporated technologies,” said Mariela Kacew, Marketing Manager.
In small appliances, the company launched products that combine design, technology and practicality, such as colorful and digital electric toasters and kettles, milk frothers, coffee grinders and automatic juicers. In food preparation, they added the Mixtime planetaries with digital timer, the Digimix 3-in-1 multifunction blender and the Multismart processor with 7 functions.
“Two milestones this year are the relaunch of air fryers with technologies such as dual cooking (frying + steam) and infrared and the FAST PIZZA oven, which reaches 450° and allows you to make a pizza in three minutes,” explained Kacew. In vacuum cleaners, they presented three multifunction models that include the Skye 3 in 1, wireless and with a special accessory for pets.
“As leaders in heating we had to redouble our bet, that is why we developed the SilverWhite line and incorporated WiFi, weekly programming, Inverter and options such as glass panels, split-type heaters, panels with towel rails for the bathroom, log towers and solutions for the exterior. “We accompany this launch with a campaign that includes television, public spaces, radio, streaming and online advertising.
“We want to continue being present in every Argentine home with an innovative, functional, close proposal and with its own identity,” said Kacew.
Liliana's goal is to evolve as part of a transformation that includes the redesign of her identity. “A brand that reflects what we are: modern, functional and accessible,” concluded Kacew.
"We reinvent ourselves to provide what the consumer needs, and with the commitment to continue being an Argentine brand, reliable and with an increasingly attractive proposition. The challenges are great, but so is our ability to continue growing."
