In this pandemic context, where people spend much more time in their homes, the South Korean company presents its Dual Cool and Art Cool air conditioners that cool faster, consume less energy and purify the air.

The quarantine brought with it a lot of changes. Many of the things we knew had to be reinvented: from the way we worked and studied to the ways we bonded with our loved ones. The expression “Change of Air” was also redefined: it became an allusion to the reinvention of our spaces, to feel more comfortable and at ease.

By changing a single element we can give a new look to our house. That is why LG invites you to “Change Air” with a campaign aimed at promoting the benefits of its air conditioning models, a key piece in the reinvention of everyday spaces mainly with the arrival of the hottest season of the year.

These are the Art Cool and Dual Cool lines that the company presents in the country and that include significant improvements in performance and style. Art Cool equipment has a stylized and minimalist design with mirrored finishes that are ideal for generating a harmonious and elegant atmosphere in the home. This model has the Smart Feature – ThinQ function that allows you to access the air conditioning at any time, from anywhere with a device with Wi-Fi and the exclusive application for LG appliances.

"In recent years we have witnessed how the tendency of consumers to look for equipment that combines the best of technology, energy savings and that also has an innovative design that allows for the revaluation of environments has accelerated. LG has the best air on the market that combines each of these characteristics," said Mariela Coda, Senior Marketing Manager of LG Argentina.

LG highlights the characteristics of its models that differ from the rest of those available on the market:

· Energy savings and faster cooling: LG air conditioners have Dual Inverter technology, which saves up to 70% more energy compared to the ''On-Off'' function present in traditional air conditioners. In addition, it allows its speed to be adapted to the needs of the consumer, maintaining the ambient temperature within the comfort zone defined by the user. In times of many power outages and low voltage, these models can operate with up to 20% less than normal voltage thanks to their electronic stabilization technology.

It cools quickly thanks to its high-speed cooling range with Dual Inverter™ Compressor, so it expels air and makes spaces cooler 40% faster.

· Purer air: The ionizer of LG air conditioners eliminates up to 99% of bacteria, harmful substances and bad odors in 60 minutes, sterilizing the air in the home in five steps. They are the only air on the market recommended by FUNDALER (Foundation for the Study of Asthma and other Allergic Diseases) since they have special filters to clean the air in each environment, eliminating bacteria and allergic agents.

· Lower noise: LG air models operate at low sound levels, thanks to the exclusive tilt fan and Dual Inverter™ Compressor, which eliminate unnecessary noise and allow for smoother operation.

· Easy and quick installation: LG designs its air conditioners so that their installation is simple and efficient. In addition, their elegant design makes them harmoniously adapt to the aesthetics of any living space.

· 10 years warranty: LG offers 10 years warranty on the Dual Inverter compressor. Ensures the useful life and maximum durability of the equipment.