LG Electronics presented its latest innovations in digital signage during Integrated Systems Europe (ISE) 2025, which took place in Barcelona, ​​Spain, from February 4 to 7. Under the motto “Customized solutions, optimized growth”, el stand de LG exhibió areas dedicated to various business sectors, including retail, corporate, education, transportation and hospitality. The customized display solutions on display leveraged cutting-edge technologies to meet the diverse needs of B2B customers, improving and expanding the customer experience.

In this sense, the high-impact visual-spatial experiences achieved with the screen stood out. Kinetic LED from LG, powered by artificial intelligence. This gigantic “shape-shifting” display captivated visitors with its AI technology, designed to captivate, entertain and surprise. The impressive display, measuring 7,180 x 4,090 millimeters, was made up of 88 connected LED panels. Furthermore, the combination of LEDs and mirrors in the Kinetic LED's cubic modules allowed for 360-degree horizontal rotations, creating dynamic and fascinating movements.

Visitors to the LG booth also had the opportunity to enjoy an AI-powered “image transformation” experience with the Kinetic LED. After taking a photo with your smartphone and uploading it using a QR code, LG's generative AI transformed the image in Pop Art style, subsequently displaying it on the screen. This fun and interactive feature, developed by LG and its partner Easywith, was presented as an attractive advertising solution that encouraged direct audience participation.

During those days, the company exhibited a wide range of advanced technologies developed in collaboration with national and international partners. Among them were Triplet, a company specialized in customer behavior analysis with AI; Kokomo, focused on school access management and emergency response solutions; and industry-leading companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology, experts in broadcast and virtual production equipment. Additionally, LG collaborated with corporate video conferencing solution providers such as Logitech, Cisco and Crestron, and BrightSign, a provider of content management solutions for signage, to demonstrate the latest innovations in collaborative technology.

On the other hand, LG updated its screens Micro LED LG MAGNIT to meet the growing B2B demand for ultra high definition display solutions. Thanks to a new design, installers were able to adjust the spaces between the LED modules from the back of the display, a task that could previously only be performed from the front. Additionally, support for content drivers has been improved to ensure optimal colors and images, while standby power consumption has been reduced by up to 98% compared to previous models, significantly improving energy efficiency. These innovations in micro LED technology, including the new MAGNIT solutions, were presented at the LED Technology Zone.

Additionally, high-brightness exterior signage solutions with Anti-Discoloration™ technology were presented. This technology, shown to the public for the first time, protects high-gloss outdoor signage from screen yellowing caused by prolonged exposure to direct sunlight. Notably, in 2024, LG's Anti-Discoloration technology was the first of its kind to receive verification from Underwriters Laboratories (UL). To demonstrate the effectiveness of this technology, various simulated outdoor environments were recreated at its booth, such as a bus stop, a sports stadium and a self-service restaurant.

In the Retail Trade Zone, visitors explored a complete selection of solutions adapted to this sector. These included LG's versatile, easy-to-install second-generation modular kiosks and three digital signage models (US5P, UV5N and UP5Q) certified to international fire safety standards (BS476 and EN13501-1).

Finally, the LG stand also presented the complete line of solutions LG CreateBoard for educational and corporate environments, including new LG CreateBoard Pro y LG CreateBoard Core, which offer greater versatility and functionality. Furthermore, it stood out LG Business Cloud, an online platform for the centralized management and operation of the company's commercial screens. In short, the innovations presented at ISE 2025 reinforced LG's commitment to technological excellence and its dedication to delivering innovative solutions that empower businesses and improve user experiences.

According to Paik Ki-mun, director de Information Display Business de LG Media Entertainment Solution Company: "LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments. As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public and educational spaces, while enabling transformative customer experiences and supporting the growth and success of our customers."