During the celebration of Tech World, The annual innovation act of Lenovo, the multinational and FIFA have announced that the company will be the official technological sponsor of the FIFA - the top sponsorship category of the International Federation -, in an agreement that covers the FIFA 2026 ™ World Cup that will be held in Canada, Mexico and the United States, and the FIFA 2027 ™ Women's World Cup that will take place in Brazil.

These two tournaments will provide the ideal platform for Lenovo Continue to expand its global brand among fans of the most popular sport on the planet and, even more important, provide integrated and innovative technologies that will make football more accessible and attractive to all, causing this sport to grow throughout the world.

The products, services and solutions of Lenovo, among which a package of innovations that take advantage and enhance artificial intelligence, its emblematic portables Thinkpad, tablets, mobile phones Motorola and servers, will be integrated into the World Cups of 2026 and 2027. The technology will provide an improved experience to fans in stadiums and broadcasts worldwide, optimize the analysis and democratize data between all participating countries.

Yuanqing Yang, president and executive director of Lenovo, commented: «We are one of the most important technological companies in the world, so we are pleased to associate with the most popular sport that exists. Lenovo It will enhance the most important sports events and shows in history, with more public, with more participating countries and with a demand for data and unprecedented technology throughout the world. Lenovo It is proud to support the vision of FIFA to take advantage of technology to improve football, optimize the experience of fans throughout the planet and encourage innovation that equates the conditions for all. We are looking forward to our state -of -the -art technology and our innovation in artificial intelligence becoming protagonists of the next tournaments, and demonstrating to the world the transformative force that has a smarter technology.

He President of La Fifa Gianni Infantino added: «FIFA's commitment is to expand football worldwide and make it accessible to all. That is why we are excited to incorporate Lenovo In our mission and collaborate with this brand, in order to implement technologies, innovations and programs that spread our sport. The fusion of data and technology helps us to know fans better. This combination will allow us to create incomparable and unforgettable experiences for fans in the 2026 FIFA World Cup and in the FIFA 2027 Women Lenovo It will help us in our evolution and innovation, investing in digital technology and artificial intelligence for coming generations ».

This historical alliance supposes the first agreement between Lenovo and FIFA, and enlarge the legacy of Lenovo as a technology provider that has supported numerous sports events worldwide.