Kingston Digital, Inc., the Flash memory subsidiary of Kingston Technology Company, Inc. announced that it closed 2022 in the number one spot in the SSD market in the channel. Although demand for consumer SSDs declined globally, year-over-year market flexibility and diversification driven by continued price declines in this segment helped drive demand for Kingston's high-quality SSD solutions. In 2022, Kingston expanded its portfolio by adding the NV2, a new end-user NVMe drive, and updated its award-winning Kingston FURY Renegade SSD to include a heatsink option ideal for console and PC gamers.

Market share data from analyst research firm TRENDFOCUS showed Kingston as the No. 1 SSD supplier in the channel with a 24% market share and 22 million SSDs shipped throughout 2022. In the third quarter of the year alone, Kingston's SSD market share grew to a significant 28.4% in the channel, showing healthy upward unit growth despite ongoing macroeconomic challenges.

According to TRENDFOCUS, the total SSD drive market declined 15% year-on-year in 2022, a sharp setback after strong pandemic-driven PC demand led to a prosperous 2021. The impact on PC demand was stark, with laptop and desktop PC units declining by almost the same percentage at rates of 13%. Although PCs saw a decline, the rapid adoption of solid-state drives by users was largely due to module prices declining to an all-time low. Many of the PCs purchased during the early days of the pandemic will enter an upgrade or replacement cycle that will further drive system demand.

"In 2022, SSD integration rates in desktop PCs reached 75% and are projected to reach 90% by the end of 2023 given Microsoft's decision to phase out HDDs as primary PC storage by the second half of next year with only a small number of HDD-enabled systems shipping. This will continue to drive growth opportunities through 2024," said Don Jeanette, vice president of TRENDFOCUS.

“The 2022 research results validate Kingston's leadership and position in the SSD market in the channel,” said Keith Schimmenti, SSD Business Unit Manager at Kingston Technology. "With the performance benefits of SSDs now accessible to more consumers around the world, Kingston's market share will continue to grow as we solidify our product portfolio with robust NVMe offerings as well as optimized SATA solutions for laptops and desktops. We are proud to provide world-renowned customer service, the highest quality products, and rock-solid reliability that's hard to match. It takes a team to accomplish this feat. We appreciate and share our success with our partners, suppliers, and customers."

“Kingston's participation in Latin America has been successfully consolidated and today we are the number one brand preferred by technology users throughout the region, we have expanded our coverage to different business segments, including data centers, corporate, SMEs, gaming and consumer,” commented Geraldine Stack, Flash and SSD Business Manager at Kingston Technology for Latin America.