Refrigerators: The market faces the season with a wide and technologically renewed offer

The refrigerator market is in full renewal, with more rational consumers who compare and find a greater offer, especially in the premium segment. The business maintains spaces for all segments, including displays and freezers.

KOH-I-NOOR

KOH-I-NOOR offers a wide line of high-end refrigerators and freezers, from 253 to 571 gross liters. The brand highlights the traditional 459 liter Inverter Side by Side no frost, with a 10-year warranty on the motor compressor and dispenser. The KHDA57NI/9 refrigerator with top freezer, traditional non-frost Inverter has a capacity of 571 liters and a 10-year warranty on the motor. The KHGA25NI/9, with a freezer below and a capacity of 253 liters, is a traditional no-frost Inverter with a 10-year warranty on the motor; The KHGF41DI/9, with freezer below, has a capacity of 417 liters and is no frost DuoCooling Inverter. It has a 10-year warranty and special Black Steel texture.

The brand's offering is completed by the traditional 307-liter non-frost KFVA31NI/9 vertical freezer. It is Inverter and has a 10-year warranty on the motor compressor.

Cecilia E. Raczko, Jefa de Marketing de Autosal

“We expect a good season due to the wide portfolio we offer”

“In 2025 the refrigerator market showed a strong year-on-year recovery,” said Cecilia Raczko. "Although customers have stock, and the supply of models is high, we hope to have a very good season, due to the extensive portfolio of refrigerators and freezers that we offer with KOH-I-NOOR and Columbia, which cover all the needs of the demand and have the after-sales support with which we always respond."

Raczko added that cyclic refrigerators continue to be the ones with the highest turnover because they are cheaper, while non-frost refrigerators are perceived as aspirational and grow hand in hand with imports, such as premium models, including the larger Side By Side and French Door, although they continue to be a high ticket niche compared to the bulk of the market. Freezers continue to be a complement to the category.

“Inverter technology is here to stay and is already installed in the consumer, who considers it when choosing a refrigerator or freezer due to the increase in electricity rates and because the breadth of models that incorporate it does not imply a considerable difference in price compared to a conventional motor,” he concluded. “At KOH-I-NOOR we have this technology in refrigerators and freezers, both in non-frost and cyclical models.”

Briquette

Briket highlights its line of displays that accompanies new market trends, where design and aesthetic integration with commercial and residential spaces are becoming increasingly relevant. The company incorporated entirely black finishes in a large part of its portfolio, a feature highly valued by consumers and businesses. The M3030 models, 295 liters; M4330, 417 liters, and M5030, 501 liters, are among the most widely accepted, along with the 800 and 1000 liter double-door displays, chosen for larger capacity applications.

The BKH200 freezer, 200 liters, is ideal for homes due to its compact dimensions and because it optimizes storage. In refrigerators, the BKNF 325 no frost combines its 325 liters with a modern and robust design. It is available in gray and white, adapting to different styles of settings.

Miguel Rossi, Briket Sales Manager

“Today we must remain attentive to real demand”

“We see a market with more spot operations and very different from the traditional preseason,” said Miguel Rossi. "Today, the key is to listen to the customer and understand their needs, rather than clinging to long-term plans. We must remain attentive to real demand. Last season was positive. We were focused on our manufacturing and we complemented the portfolio with a new line of no-frost refrigerators and lower liter freezers, a strategy that was key to achieving good results. In displays and freezers we maintain a solid position, which allowed us not to depend only on the refrigerator business, a segment that was oversupplied. We expect good performance in displays and freezers and with a healthier market we see that players specialized in refrigeration and those that manage to differentiate themselves by doing things well will consolidate.” Rossi added that the arrival of imported products mainly impacted the first price range, but highlighted that the greater supply also generated opportunities in other segments. “Retail understood the consumer and, supported by financing, promoted the growth of displays and freezers.”

Bambi

With more than 70 years of experience, Bambi continues to strengthen its presence in the retail channel with a line of refrigerators and freezers developed for the needs of the local market.

In Electronics & Home, the brand presented a portfolio aimed at distributors, businesses and chains, with key attributes for the point of sale: stock, high turnover, energy efficiency, official service and national spare parts.

The line includes refrigerators with freezers of different capacities and 3-in-1 horizontal freezers, which include freezer, conservator and cooler, designed and developed to respond to both daily use at home and the commercial demands of the channel. With national manufacturing and support throughout the country, Bambi reaffirms its commitment to retail.

Fernando Arroyo, Commercial Manager of Bambi

“We reinforce the importance of quality and the price-product relationship”

“The market was very irregular, due first to imports, which strongly affected the sector and, on the other hand, the economic situation that did not contribute to the increase in sales, since the businesses to which we sell billed an average of between 25% to 30% less,” analyzed Fernando Arroyo from Bambi's commercial management. Regarding the demand, he added that the company channeled it towards the sale of cyclical refrigerators and freezers for the home. “We reinforce the importance of the quality of our products, the guarantee regarding the relationship between price and quality, having immediate responses, with original spare parts and maintaining the total commitment to the national industry. ,Among the company's products, Arroyo mentioned the freezers, which are distinguished by having a sealed compartment without joints, a feature that prevents the possibility of corrosion of the interior due to humidity. "Among our refrigerators we highlight the classic model of the line, the 2F1200, an ideal product for small spaces, as a first purchase and also a very good option when what you are looking for is the balance between price and quality."

Kanji

The KJH-SF380GE refrigerator, No Frost with lower freezer and 4 doors, comes in silver and has a net capacity of 227 liters, 133 in the freezer and 7 glass shelves, 4 of them on the door. The 2-door one with freezer KJH-SBS400GE, with a net capacity of 205 liters and 175 in the freezer, has a vegetable drawer, 4 shelves and three in the door, all made of glass. Kanji also has in its offer the KJH-RF140GE, a refrigerator with freezer with a capacity of 90 liters and 48 in the freezer, 2 glass shelves and one in the door, vegetable drawer and interior light and the Series 300, with freezer and dispenser, which comes in silver color and has a net capacity of 218 liters and 62 in the freezer, 3 glass shelves with 4 on the door. In freezers, the KJH-FP150GE 150-liter horizontal display well stands out, with functions for preserving and freezing, temperature control and interior light.

Alejandro Waisman, Commercial Manager of Fag Sistems

“We deepen growth with a broad and transversal portfolio“

“The refrigerator occupies an essential place in the daily life of every home and is an important purchasing decision for any family,” said Alejandro Waisman. "Our challenge is to develop options that combine capacity, practicality and a value proposition in line with the Argentine market. We want our products to be true allies of consumers, who are redefining the way they choose home products. In a scenario in which price continues to be decisive, functionality, design, variety and trust that a brand can offer also become relevant.
Waisman highlighted that in the face of this new behavior, Kanji is deepening its growth strategy with an increasingly broader and transversal portfolio and the support of Grupo FAG Sistems, which consolidates a product portfolio that transcends traditional categories. “This diversification allows the brand to reach audiences with different needs, while expanding business opportunities for retailers.”

backhoe

Solnik presented the Beko Inverter No Frost refrigerators with HarvestFresh technology, which prolongs the life of vegetables' nutrients and vitamins longer by simulating sunlight at dawn, at the peak of midday, and when night falls. They have NEO Frost Dual Cooling, an automatic defrosting system maintaining optimal humidity and the Everfresh+ compartment, in which fruits and vegetables stay fresh for up to 30 days. The safety glass shelves can withstand loads of up to 25 kilos and the energy-efficient LED lighting makes it easy to see everything that is stored. They come with Vacation mode and come with 401 liters and black stainless steel color with upper freezer, and 375 liters stainless steel with lower freezer in stainless silver color, with a 10-year warranty on the engine.

Smartlife

Smartlife presents the SL-RMB090WH 92 liter minibar. It has a compact and efficient design, ideal for keeping drinks and food always at the right temperature with a practical solution that combines functionality with low consumption and style. The SL-RNF370SDINV non-Frost refrigerator, with Inverter technology and a capacity of 354 liters, offers efficient food preservation with silent operation and lower energy consumption. The 650 liter SL-SBS630S4P Multidoor side by side is the maximum expression of the Smartlife brand in refrigeration, due to its large capacity, premium design and advanced functions. Ideal for those looking for technology, comfort and a superior kitchen experience.

Genealogy

Gafa presents the HGSBS457X, a high-capacity side-by-side with premium design. It has a turbo freezer function, which freezes food and drinks quickly for occasions such as parties, intelligent space distribution and LED lighting.

The Bottom Freezer HGBF270P is a practical solution to optimize food storage. The 70/30 type freezer has a functional design, with two large drawers. Its cooling system helps maintain uniform temperatures. The HGMDP1P Mini Refrigerator combines practicality and efficiency with a design designed to adapt to different spaces in the home. The freezer section offers a 25 liter freezer that reaches down to -23 °C, ideal for preserving ice cream, meat and other products.

Electrolux

The IB6S no frost bottom freezer refrigerator, with AutoSense technology, preserves food up to 30% longer, with AI it recognizes the moments when it opens and closes the most and automatically controls the temperature. It has adjustable shelves and LED lighting.

The no frost multidoor IM7S has an innovative “Fit the home” design, with 3 doors and only 70 centimeters wide. It maintains a uniform temperature, the interior is flexible and its easy-access compartments provide practicality for daily use.

The no frost side by side ES40S is designed to offer efficient storage in a functional format. The digital panel with Special mode allows you to control the temperature and activate functions such as drinks, shopping, party and locking without opening the door. The shelves are sturdy and the drawers are spacious and allow you to make better use of each sector of the interior. It has low consumption LED lighting.

Samsung

The Samsung Bespoke AI Energy Mode Silver refrigerator, 517 liters, combines large capacity with AI and has a silver finish and flat design. Its main features are SmartThings AI Energy Mode, an AI function that reduces energy consumption by up to 10% and analyzes usage patterns to optimize compressor speed and defrost cycles; digital inverter technology, which adjusts the power according to cooling needs and guarantees quieter operation, with less wear and high energy efficiency; Optimal Fresh+ drawer, with a flexible zone that alternates between 4 storage modes and a soft freezing mode that keeps foods such as meat and fish up to twice as long without freezing them; SpaceMax technology, which uses thinner-walled insulation without neglecting thermal performance; Wi-Fi connectivity and water dispenser.

TCL

TCL highlights the P315BF, a bottom freezer refrigerator with 293 liters of capacity, ideal for people who live alone or for couples. It has a no-frost cold and quick-freeze system and comes with adjustable shelves, electronic control, drawers to preserve fresh food and adjustable legs. The P650SB is a side-by-side no-frost refrigerator with a capacity of 613 liters, maximum available space, energy saving system, rapid cold and freezing, electronic control and adjustable shelves.

Enova

Enova features two refrigerators and two freezers. The no-frost BCD-288F/360F has a reversible door, easy-clean weather stripping, a fruit and vegetable drawer with humidity control, adjustable anti-spill tempered glass shelves, adjustable legs and light. The 280 liter d-frost has a drawer for fruits and vegetables, a reversible door with easy-to-clean weather stripping, adjustable anti-spill tempered glass shelves, adjustable legs and a light.

The 199 liter FE19HN10-BL freezer uses R600a refrigerant (55 g) and has a freezing capacity of 9 kg/24 h, mechanical temperature control and refrigerator modes of 5° and freezer modes of -12°/18° and -18°/24°. The FE29HN10-BL, 299 liters, uses R600a (55 g), freezing capacity is 13.5 kg/24 h.; Temperature control: mechanical and refrigerator modes at 5° and freezer at -12°/- 18° and -18°/- 24°.

Columbia

Columbia has a wide range of refrigerators and freezers on the market, with models ranging from 206 to 414 gross liters. The company highlights the 206-liter capacity cyclical refrigerator, ideal for small spaces; the traditional 356-liter no-frost refrigerator with a steel finish and the 250-liter cyclical vertical freezer with a white color.

HYUNDAI

Solnik continues with exclusive production and distribution to the Hyundai retail channel in the white goods segment. In this category it presented two refrigerators that reinforce the proposal by combining technology, design and efficiency.
The Hyundai side by side 372L is a no-frost with Inverter technology, water dispenser, ice maker and a 5-year warranty on the motor and 10 years on the product. The 409l, also with no frost Inverter, comes with a water dispenser, ice maker and, like the other model, the warranty covers 5 years on the motor and 10 on the product.