How does the Group adapt to current market changes?

We have a dynamic way of working, with rapid adaptation to changes and in permanent movement to meet the needs of the market. The members who make up the Board of Directors do internal work whose main objective is to evaluate the tools and actions to take according to the country's context. Belonging to Grupo Gaona means being able to access accurate information that is essential for decision-making.

How important is it to belong to a Group?

I can't imagine being outside a Group, it is difficult to be alone in this context. Our proposal is to work as a team to achieve the best results in negotiations with suppliers. We have more than thirty years of experience and thanks to the work of those who have been there since the beginning, we expanded into several areas. Being in the Group is essential for the merchant who needs information and improve purchasing costs, which will allow him to grow competitively in the market.

Are you incorporating new partners?

Always. We have a very accessible income plan. Being in the Group has advantages such as negotiations with suppliers, cost improvements, agreements with cards, marketing actions, pre-season agreements with leading brands, imports of high-turnover products, annual exhibition with suppliers and market information, among many other actions.

How did the Group adapt to the opening of imports?

We make several imports and strategic alliances with companies in the sector to be in line with the market. We seek to enhance and maximize these strategies, which are essential to achieve the best possible costs and be competitive in the face of the great offer that the market offers.

How do you see the last quarter of the year?

Today sales decreased considerably and consumption slowed. The rise in rates and the pre-electoral political context do not help us at all. We are in a very competitive moment and that is why we are constantly moving with specific actions and offers, which aim to improve sales even in a context of crisis. For example, one of the actions that we have already implemented is to prepare for the next hot season with unbeatable prices and willingness to provide an exclusive service that meets the demands of our clients.