At an important event, Google invited Megatone.net to publicize its successful work implementing GOOGLE AI in the company's digital store Megatone.net, a challenge that allowed it boost mobile phone sales, one of the company's main categories in volume and profitability.

During a meeting in Vicente López, Javier Cominotti, Marketing Manager of Megatone.net, spoke about the successful commercial experience, after incorporating the latest technologies offered by Google.

In order to attract consumers, Megatone.net used Demand Gen, a type of AI-powered campaign that uses different image and video formats to channel existing demand into consideration towards your business.

Thus, its strategy was based on a omnichannel approach, and analyzed the impact of Demand Gen's campaign to capture the audience with more persuasive messages and increase purchase consideration.

The results were a success: The cell phone share grew by 6.26% and boosted sales growth by 40% compared to the period prior to the campaign.. The strategy impacted business results, with an increase in sales in the digital store and in physical branches. Megatone.net plans to scale the strategy to generate demand and capitalize on conversions to other regions of the country. Also using Demand Gen to enhance its Market Place, which already has more than 30,000 SKUs and continues to constantly incorporate product categories.