Fag Sistems, after recently announcing an agreement with Club Atlético Independiente, announced a new alliance with sport by becoming, since February 24, the official sponsor of TC2000, the highest category of Argentine motorsport.

According to Diego Balbo, the company's marketing manager, this alliance, added to other recent announcements, is based on the communication strategy they are carrying out to continue KANJI's positioning. “Motor racing, and especially in the interior, remains a tradition in homes,” he said. “The barbecue or pasta with the family, and television with the race in the background, is part of the folklore of the Argentine weekend.”

Balbo highlighted that as a sponsor of TC2000 the brand will have massive reach through the television signals TYC Sports and Canal 13, which broadcast in Argentina reaching more than 22 million viewers and in Latin America through TYC Latin America, with an audience of approximately 16 million people. “We take KANJI beyond the Argentine border and in this way we begin the process so that the brand is known on the Latin American continent,” he added. "We will be on all dates of this season with static posters on the circuit; on the fence covers inside the racetrack, on all the wings of the cars in the category; press back and podium; checkered flag and a VIP corporate tent. VIP experiences and actions with customers will be raffled off, such as laps on the circuit aboard the cars of the category driven by professional drivers. The presence of the brand will be very strong. This positioning continues to reinforce our commitment to continue growing with our clients. If more than 38 million people see our brand, demand will increase and our clients will be able to do more business with us.”

Alejandro Waisman, commercial manager, highlighted the importance of this alliance for trade. “Fag always took care of its customers, whether they were distributors or retailers, large or small,” he said. "Our priority is to help them with a good product, a reasonable price and work together with them to generate demand and sell more. These alliances are generators of massive sales. The objective is to generate businesses that serve, so that the client knows that when they build their stock with KANJI products, those products are not going to stay on the shelf. The objective of the brand is to position itself and have a presence in Argentine homes. KANJI is a solid, safe brand and is the ideal time to generate business with retailers. We invite those who do not work with the company to make the decision to start. It is a business developed to provide a 360° solution.”

“In a market that is suffering from the onslaught of inflation, working with FAG SISTEMS, and selling KANJI products, provides the option of having quality products, with a very profitable retail price, good support and a business structure that will surely result in replacement and continue adding other product lines,” Waisman highlighted.

“We continue working to close good marketing actions that position the brand, generate business and soon there will be more news, because we will continue working side by side with the commercial department, with new alliances that will boost business” Babo closed, referring to the joint development that he has been carrying out together with Alejandro Waisman.