Sensor Tower predicts that revenue generated by app users worldwide will grow by 19.7% year-on-year to reach $118 billion in 2021, and that the social networking service TikTok will be the app with the highest revenue and downloads for the second year in a row.

The application analysis firm points out that consumer spending would be lower than in 2020, as market trends begin to normalize after the unprecedented peak caused by confinements during the Covid-19 pandemic.

It is estimated that spending by TikTok users and its Chinese version Douyin will reach $2.3 billion (more than €2 billion). The ByteDance-owned app is also expected to top the download charts, followed by Facebook, Instagram, WhatsApp and Meta Messenger.

Sensor Tower predicts that non-mobile gaming app categories would gain ground at the expense of mobile gaming. Spending on gaming applications is expected to reach $89.6 billion (more than €79.2 billion), an increase of 13%, and the category's share of total consumer spending is expected to decrease by 4.3% to 67.4%.

The number of global app downloads will remain stable at 144 billion, up from 24% growth in 2020.

Fuente: Mobile World Live