Technology, business and networking

From July 15 to 18, it took place the 2024 edition of the Eletrolar Show, the largest fair that unites the industry and trade of electronics, cell phones, internet of things, gaming, mobility and new technologies in Brazil.
The successful fair was held in Transamerica Expo Center in São Paulo and received more than 37,000 visitors. It had the participation of more than 700 exhibitors, 1,500 brands y 10,000 products, distributed over a surface of 36,000 m² of exhibition.

During the four days of the event, CEOs, owners, directors, industry and trade leaders of the sector, as well as purchasing and marketing representatives, and the main trade networks in Brazil were present. The fair established itself as the largest consumer goods fair in Latin America.

Driven by the trends and technology, the event annually brings together the industry and retail trade of all sizes, presents brands, and enhances business relationships, facilitating more and better business.

“The seventeenth edition of the fair exceeded our expectations, multiplying business opportunities thanks to the increase in visitors, new spaces, connectivity and interaction”, stated Carlos Clur, president of the Eletrolar Group.

National and international manufacturers presented their product launches, trends and technological innovations at the categories of white goods, brown goods, mobility/IT, appliances, services, health and leisure, among others. In total, 70 new products were presented.

In this edition the fstrong presence of artificial intelligence (AI), which plays a crucial role in the optimization and performance of new appliances, offering greater efficiency, task automation and adaptation to user habits. Also highlighted was the development of Green Technology, which promotes sustainability and energy efficiency. Finally, they presented advances in telecommunications with the latest technologies in 5G networks and communications.

Eletrolar Group promotes 3 fairs in 2025

Next year, in the months of June and July, the Eletrolar Group will organize three fairs that will offer great opportunities for the electronics and retail industry throughout the region. These are: l1st Latin American Electronics Mexico, which will take place from June 17 to 19 in Mexico City; the 18th edition of the Eletrolar Show, which will take place between June 23 and 26 in the Anhembi District, Brazil; and the 5ª Electronics Home Argentina, which will be held at the Costa Salguero Center in Buenos Aires on June 30, July 1 and 2.

“It is an excellent opportunity for companies from Mexico, Brazil and Latin America in general to show their products and expand their participation in the international market, taking advantage of the growing exchange between Mexico and Asian countries”, concluded Carlos Clur.