Electronics Home 2024: More than 6000 attendees at the B2B event of the year
With three successful days, new spaces and a federal look of industry and commerce, the Fair was consolidated as the most convening of the headquarters of appliances and household items in Argentina, and reaffirmed its commitment to the integration of the entire sector.

With three successful days, new spaces and a federal look of industry and commerce, the Fair was consolidated as the most convening of the headquarters of appliances and household items in Argentina, and reaffirmed its commitment to the integration of the entire sector.
By Claudia Carrivale
THE MEETING POINT OF THE SECTOR
With more than 350 national and international brands, more than 1500 products in different categories, more than 6000 qualified attendees and 5000 m² of exposure space, the fourth edition of Electronics Home Argentina was consolidated as the open B2B event and more convening of the headquarters, household items, cell phones, computer science, gaming, TV and audio, furniture and bazaar, mattresses and mobility of Argentina.
Organized by Electolar and Blue Play Group, the event widely exceeded the expectations and calls for its previous edition. During three days of exhibition, carried out in Pavilion 5 of the Costa Salguero Center, the most important manufacturers, distributors and importers of the durable consumer goods sector of Argentina exhibited the most recognized brands nationally and internationally, presenting its latest innovations and technologies. It was a unique event for the meeting and relationship of entrepreneurs, professionals in the sector, of the corporate market and merchants, which enabled strategic alliances and new businesses.
An event, multiple spaces
This year, Electronics Home gave the attendees a more complete experience in terms of format, with an integrative platform that included a cycle of talks, exclusive spaces for special launches, products activations and welcome cocktail.
The fair was attended by more than 350 national and international brands, including: Nakan, Stanley, Dewalt, Black+Decker, Crivel, Usman, Vondom, Eiffel, Casablanca, Randers, Maverick, Motomel, Millenium, Ringo, Einhell, Spring Air, Peabody, Royalcell, GCA, Sol De Verano, Cx, Lenovo, Asus, Hp, Epson, AMD, Dibra, Sueño Dorado, Kld, Cat, Makita, Briket, Nexina, Daewoo, Beone, Eurohome, Euro Sound, Euro Bike, Peabody, Rheem, Saiar, Sherman, Stromberg, Indelplas, Springwall, Gadnic, Enova, Quantum, Morelli, Columbia, KOH-I-NOOR, Samsung, Smart Life, Hisense, Noblex, Philco, Atma, Bosch, LG, Motorola, Braun, Liliana, Whitenblack, Electrolux, Gafa, Kanji, Kanji Home, Olmo, Mordary, Broken, Ormay, Barbacoa, Okoy, Philips, Suede, Cloud Evolution Cloud Store, Rosario Import, Ñuke, Future Bicycles, Outland Logistics S.A and Kamado Argentina.
Important companies joined the fourth edition as Sponsors: TENDANUBE Evolution, an e-commerce proposal designed to expand the online channel of medium and large companies, with innovation technology and market leader; FISVER, a global leader of payments and financial technology for thousands of financial institutions and businesses worldwide and Ringo Advertising, leader in the market for manufacturing products for visual communication.
The 2024 edition again demonstrated the potential of a fair that grows year after year, strengthening the ties of the channel and generating a meeting point that includes all representatives of the sector and the corporate market, with a federal and regional opening look. After the success of this year, the fifth edition already has a date: on June 30, July 1 and 2 at the Costa Salguero Center, and will be part of a triathlon of fairs that Electolar Group will carry out in three important cities such as San Pablo, Mexico City and Buenos Aires.
The 2024 edition again demonstrated the potential of a fair that grows year after year, strengthening the ties of the channel and generating a meeting point that includes all representatives of the sector and the corporate market, with a federal and regional opening look. After the success of this year, the fifth edition already has a date: on June 30, July 1 and 2 at the Costa Salguero Center, and will be part of a triathlon of fairs that Electolar Group will carry out in three important cities such as San Pablo, Mexico City and Buenos Aires.
Cycle of talks
Maximiliano Signorelli / Hisense Argentina
Maximiliano Signorelli, Marketing Director of Argentina, provided his conference "democratizing access to technology." He spoke about the importance of innovation and connectivity in the home: “In Hisense, all our products are designed with advanced connections. Our operating system, the highest growth in 2023, has become the most used in the market, offering an unique user experience. In addition, our Connect Life application allows intelligently managing the home from the cell phone, connecting appliances such as refrigerators, air. washing machine ”.


Milagros Bin / Retail Manager de GfK
Milagros Bin, Retail Manager de GfK, la consultora líder de análisis de mercado, habló sobre “Resultados y tendencias del mercado de electrodomésticos en Argentina”. En su charla describió algunos datos del sector: “En el mercado electro, predominan dos canales de venta, hipermercados y especialistas”. Y destacó: “A pesar de que los smartphones sufrieron una caída de ventas de 49.5%, se vendieron más modelos”. Y agregó que “el Hot Sale fue la sema-na de mayor crecimiento del año, con + 8%”. Sobre el consumidor, afirmó que “el 65% de las personas cambia marcas reconocidas por otras menos costosas, y un 22% de usuarios compra al por ma-yor para obtener descuentos”.
Néstor Alayón / Consultor de Marketing Retail
Néstor Alayon, Consultor de marketing especializado en el canal Retail, brindó una charla sobre “Herramientas de E-commerce y Marketing Digital para Tiendas Online y presentación del libro online Marketing en Tiempos de Crisis. Habló de la importancia de herramientas como AI y los chatbots para el e-commerce: “Son una herramienta muy necesaria y maravillosa. El 40% de las respuestas que brinda Mercado Libre las redacta un chatbot. Hay que programarlo y nutrirlo todos los días con nueva información para que funcione bien”. También dijo que hoy los consumidores se caracterizan por ser “ansiosos, cómodos, tienen una expectativa alta de compra, son impacientes, ambiciosos y exigentes”.


Camila Nasir / Gerente de Marca de Tienda Nube
Camila Nasir, Gerente de Marca y Comunicación de Tiendanube Argentina, habló sobre “Tendencias de e-commerce en la catego-ría Electrónica y Hogar”. Destacó que el e-commerce, en el mer-cado vertical de electrónica y hogar, viene creciendo año a año y es una de las que más aumenta. En cuanto a las principales ten-dencias del e-commerce para 2024, analizó que la inteligencia ar-tificial, la logística y pagos, la integración con redes sociales y la omnicanalidad son lo que está marcando la diferencia y el camino.

Atma
Atma, la marca líder que ofrece una amplia gama de productos de cocina, para el hogar, refrigeración, climatización y cuidado personal, realizó el lanzamiento exclusivo de la freidora Air Fryer, con la presencia en vivo del cocinero Gabo Colacioppo.
Hisense
La marca Hisense hizo una presentación exclusiva para clientes en su stand, en la cual adelantaron los próximos lanzamientos, entre ellos un televisor de 100 pulgadas, una experiencia visual impresionante con tecnología de vanguardia, y la heladera de 4 puertas con pantalla táctil de 24 pulgadas.

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