Each home has its history. And for 106 years, in millions of these stories there is an electro -control appliance fulfilling its promise: to make the simplest, pleasant and sustainable daily life.

Since its foundation in Sweden in 1919, Electrolux has led innovation in the world of home, marking milestones in design and technology. Axel Wenner-Gren He founded the company with a bold vision: develop products that were not only functional, but also raised people's quality of life. Today, with a solid presence globally, the company continues to grow and adapt to the new ways of living and enjoying the spaces.

"It's not just about technology, it's about being present at important times: a family meal, a move, a new beginning. There we want to be, as we have been doing more than a century ago," highlighted Fernando Novoa, General Manager of Electrolux Group in Argentina.

Design, trust and positive impact

What began in 1921 with the success of "Model V", the first vacuum produced under the electrolux brand that revolutionized the market and the cleaning of the home, today continues with a wide range of products.

From refrigerators that help not to waste food and save energy, small appliances that adapt to the customs and needs of people, to washing machines that take care of clothing and water consumption: the company focuses on creating solutions that combine efficiency, aesthetics and reliability.

Year after year, Electrolux seeks to boost its agenda around 2030 to become a 100% sustainable company, promoting responsible habits, renewable energy and a more conscious production in its entire value chain. Innovating in electrolux is about adding technology with purpose: improving people's lives while protecting the environment and we are more aware of the impact we generate.

In Argentina, Electrolux is present 70 years ago. In 1955 they inaugurated their first floor, where floor and frozers were produced. From that moment, they were always present in the life of the Argentines, incorporating new products into the market and evolving.

Currently, they market a wide range of products in Argentina: ice cream makers, kitchens, washing machines, vacuum cleaners, Air Fryers, among others. They constantly seek to bring quality products closer to consumers, designed to adapt to their needs and accompany them in everyday life.

Celebrating what unites us

Within the framework of this new anniversary, Electrolux Argentina organized an evening to celebrate 106 years of history. The event was attended by Sr. Torsten Ericsson, Sweden ambassador to Argentina, who accompanied managers, collaborators and strategic allies of the company in a meeting loaded with pride and future vision.

"Sweden and Argentina share a history of cooperation and common values. For electrolux, this is reflected in our global purpose of improving life in homes, and translates locally into employment, investment and constant innovation," express Again.

Juliet Virgona, Marketing Manager of Electrolux Group reviewed the company's history in the country and how people are the center of their entire strategy. “There is nothing more innovative than empathy. We observe, listen and seek to understand our consumers to develop products that can accompany them in their lives and adapt to their needs. Our motto, “For Better Living”It is not just a phrase. It is a philosophy that guides everything we do. For us, living better is being able to be present in everyday moments, those who really matter. ”

This new anniversary finds Electrolux looking to the future with the same passion with which it began: innovating, listening and transforming. Because beyond the products, the true legacy of the company is its constant presence in people's lives.