Mother's Day: Small appliances continue to occupy a place among the gifts chosen on this date

Emblematic by definition, this date is one of the most inviting when it comes to thinking about gifts. And although preferences were changing, small appliances continue to occupy their place with great contributions from technology and practicality.

Peabody

Peabody presents the PE-BMDC80I digital planetary mixer with a 5-liter stainless steel bowl, 2 handles, light, folding head, anti-splash lid, electronic speed control, timer and DC motor. In blenders, the PE-LN1210DM tabletop comes with 5 speeds + pulse, stainless blades, 1.75 liter glass jar, lid with dispenser and safety system and self-resetting fuse that prevents damage due to overload and prolongs useful life.

The AirCook line has 3 models. The special All In One pizza oven PE-HDM14P, with convection and grill, quickly reaches 400°, cooks pizzas in 3 minutes and comes with 6 programs, 4 pizza styles, stainless steel interior, double insulated door and, as accessories, rack, refractory stone, tray and frying basket. The Aircook + electric pot PE-AFM01M is an air fryer with a multifunction pot and a 5.7 liter capacity and has 3 cooking modes: convection, grill and combined, plus 12 cooking programs.

Aircook Double Basket PE-AFDB100N is a fryer with convection, 2 independent 5-liter baskets, 3 cooking modes, adjustable temperature and LED touch display. The PE-PA1000R food multiprocessor processes, grinds, beats, cuts, grates, slices, blends, chops, kneads, emulsifies and juices. It has 6 speeds with electronic control, pulse function and interchangeable stainless blades.

LILIANA

Liliana's proposal begins with the DIGIMIX 3-in-1 digital blender (blender, portable bottle and juicer). It has an LED display; 10 speeds; glass tumbler; programs for smoothie, ice, self-cleaning and soups and sauces; turbo function; 8 serrated blades; pulp filter; ice crusher; Non-slip base and lid that allows you to introduce ingredients. The capacity is 1.8 liters and the power is 1800 watts. The Digiheat AP991 is a kettle with double interior glass insulation; display with programs for green, white and black tea; mate; coffee and boil; keep warm function; automatic shutdown; water viewer; power light; removable lid; non-slip base with 360º rotation; cable reel; overheat cutoff; capacity of 1.5 liters and 1,800 watts. The AT942 Smartoast Pro toaster, 1400 watts, suitable for bread, bagel, waffle, pastries and English bread, has a touch screen; 4 slice slots, countdown timer; 6 toasting levels; reheat functions; defrost, individual, memory, cancel and power on; cable storage and crumb tray The DRIPEXPERT filter coffee maker, with coffee intensity function, comes with a stainless steel thermal jug; power of 1000 watts; 1.2 liter capacity; on/off, intensity, programming and minute and hour functions; Automatic shut-off after 120 minutes and boil-dry protection. The jug and accessories are dishwasher safe.

Jesica Signorelli, Liliana Product Manager

“At Liliana we will continue with launches throughout the year”

“The market shows reactivation compared to 2024,” said Jesica Signorelli. "This is a year of rearrangement and recovery in units in several categories, with standardization of supply, more participation in the online channel and a consumer who prioritizes time savings and the price-quality relationship. Healthy cooking and coffee at home drive demand. The growth of air fryers is the star of the moment and that is why we continue to develop the most complete line. Espresso coffee makers and grinders support the rise of the barista at home, in food preparation we lead with blenders, processors and mixers and in home care, vacuum cleaners and irons have their best performance in promotional events. The opening of imports challenges the local industry to gain efficiency. At Liliana we will continue with launches throughout the year, renewing an accessible and innovative line.

Eiffel

Eiffel offers a wide variety of products, such as the line of fryers with and without oil: the E-627, air, with a capacity of 3.5 liters; the E-633, digital air, with 5 liters; the E-641, digital air with 7 liters and tempered glass display; the E-635, air, with 9 liters; the E-729, a 15-liter 2-in-1 fryer oven that allows you to cook, roast, bake and air fry and the E-736, a 2.5-liter traditional fryer with oil. In mixers they offer three: the E-260, hand-held, with 6 speeds, 400 watts of power, white color and beater and kneader accessories; the tabletop E-265, similar to the previous one but with a 3.5-liter stainless steel bowl and the E-262, handheld with a design that combines black and stainless steel; 400 watts of power and 5 speeds. They are of our own national production.

Also produced in-house, the brand presented the E-231 mixer with a stainless steel bar, 500-watt motor, steel detail and deep red color. The E-237 is similar but 3 in 1 (chops, grinds and beats). The E-240 is a multiprocessor with an 800-watt motor that chops, grates, slices, cuts and kneads and the E-242 has the same features and blender.

Pablo Scipioni, Socio Gerente de Eiffel

“The drop in sales is not explained only by excess supply”

“We are in a major recession, accentuated in recent months,” defined Pablo Scipioni. "In general, there is a drop in sales compared to last year and the previous ones, and although the small ones are products that are sold throughout the year, there is still a decrease in consumption that is no longer explained by an excess of supply or by companies that began to import and go on sale with very aggressive prices; from the largest to the smallest retailers everyone comments that sales are slowing down. In our company we have the same prices as in January and February, when they increase in the middle“They reduced all costs no less than 20% to 25%.”

Regarding the level of demand, Scipioni maintained that products with a price of less than 100 thousand pesos to the public continue to be sold, but it costs a lot to sell a planetary mixer, for example. “We can lower profitability margins as much as possible, but not sell at a loss,” he said, and acknowledged that there are still products that are aspirational as a gift for Mother's Day, such as the espresso machine or the deep-fryer oven. “They are different and distinctive products, which give another warmth to the kitchen,” he concluded.

Crivel

In small appliances, Crivel offers the PAS 2150 dry iron, with 1100 watt power, power indicator light, multidirectional cable and aluminum base and the PV-9020 steam iron, with 1300 watt power, power indicator light, steam boost and sprayer and non-stick base. The LM-210Al hand blender has 2 speeds, a stainless steel blending rod and emulsifier, stainless steel blades and 450 watts.

Everest

Juan Carlos Prola continues to bet on national manufacturing, with the focus on satisfying consumers with products of design, quality and performance in line with their needs. In the Small Appliances category, EVEREST is permanently diversifying and aims to be part of people's lives and solve every situation in their daily lives.

In electric kettles the mix is broad in both technology and features. The incorporation of touch digital models was widely accepted for being well-designed products. By simply touching the digital panel the temperature is selected, a sound alerts when it has reached the chosen level and then it remains constant. They are double walled with insulating plastic on the outside and food grade steel on the inside.

The other line of electric kettles, also a jug type with polished or blue stainless steel on the outside and food-grade steel on the inside, comes with functions for mate, coffee and tea. The classic 1.5 liter vintage electric line comes in polished steel, metallic pastel colors and matte finishes. All have a matte function and automatic shut-off at 80° and 100°. The company also incorporated the line of hot air fryers, for now with two models: the classic 5 liter with a single compartment and transparent visor and the 9 liter option with 2 compartments of 4.5 liters each that work independently.

To this entire line they add electric ovens with more than 20 models of 60, 45 and 30 liters and a digital touch line.

Atma

ATMA Mix II is a 3-liter smart kitchen robot with 1700 watts, 18 programs, 5-inch touch screen, steamer accessory, scale with a maximum weighing of 5 kilos, stainless steel bowl, favorite and cloud recipes, strainer, butterfly blade, kneading accessory, multifunction blade and silicone spatula. ATMA continues to add characters to the Disney-inspired collection and under the “The wonderful world of your kitchen” campaign, it presented the new Disney Home line, with stainless steel appliances that hide the classic Hidden Mickey and cookware, oven and air fryer molds, and kitchen accessories engraved with emblematic designs. The Spider Man collection includes a popsicle maker, toaster, waffle maker and a sandwich maker, while the Avengers collection features mini waffle makers with designs of Captain America, Iron Man and the Hulk.

KITCHENAID

Using the promotional slogan “The mixer that everyone wants”, Hogar y Tecnología distributes the Kitchenaid, a traditional symbol in the small kitchen appliance market. It has a high-performance motor and comes with a wide range of accessories to perform multiple functions, such as kneading, beating, mixing, crushing and preparing pasta and ice cream. The collection is renewed every year, incorporating trendy colors and accessories designed to expand the possibilities of use, such as the vegetable cutter, the spiral peeler, the meat grinder and the pasta roller, among others.

PEUGEOT

The strategic alliance of Peugeot and Alkon seeks to transform the market for small appliances and bring Peugeot's DNA to homes with a differential proposal for the channel and products that turn everyday moments, such as breakfast and everyday cooking, into aspirational experiences. The brand's protagonist in the Mother's Day campaign is the Nímes wireless mixer with a capacity of 800 milliliters, a portable sports bottle with a blade, a puree accessory, a chopper, a whisk, a milk frother, a measuring jug and an instruction manual. It comes with a rechargeable lithium battery via USB-C port and different adjustable speeds, indicated by color-coded LED lights while the blender remains active.

They added to the proposal the Saint Étienne vacuum blender, with heating and processing power of 800 watts, a 2-liter capacity, a Tritan jug for vacuum preparations that maintains the nutrients, color and flavor of the ingredients, and a glass jug for heating. It boils and cooks at 100°, it can crush ingredients such as nuts and even ice for cold preparations, the panel is intuitive multi-touch and comes with an instruction manual.

Juan Pablo Berenguer, Commercial Manager of Peugeot

“We bet on design and products with added value”

“The small market became very competitive,” said Juan Pablo Berenguer. “In this scenario, Peugeot and Alkon are betting on trust, design and solutions with high added value.” Berenguer highlighted the demand for products that provide well-being and intelligent usability, driven by the medium and high segments that prioritize design and durability, do not only look for price and want products that make life easier. “Peugeot offers the channel a portfolio to respond to that demand,” he said.
The brand's expectation is to consolidate the premium positioning, expand distribution and strengthen the relationship with the main retailers. “Our vision is to be a strategic partner of the channel,” he concluded. "Mother's Day is a turning point for sales and that is why we present activation proposals, featured displays, promotional packs and communication actions so that businesses have tools that enhance conversion. The success of retail is also the success of the brand."

HDC

HDC offers a very complete range of products that add design to functionality. The HDC HAF-SO30LBK air fryer oven is a versatile ally in the kitchen due to its 30 liters of capacity and 1800 watts of power. It has a convection cooking system and 18 preset functions that guarantee perfect results in each preparation. It has a double glass door, touch panel and accessories for multiple functions. In fryers, the company presented three models. The HAF-SH65SB, compact and powerful, has 6.5 liters of capacity, 1700 watts of power and a control window to follow the cooking process. The HAF-DH91SB, 9.1 liters with 2000 watts, comes with a double heater for faster and more even cooking. The HAF-SH100DB has a capacity of 10 liters, a power of 1700 watts and two independent baskets that allow you to prepare different dishes at the same time while maintaining quality and flavor. All three have 8 preset functions and the interior is non-stick.

Juan Bolinaga, Product Development Manager at HDC International

“We take care of quality and price but also taking care of the customer”

“The concept we have at HDC is that cooking has to be a modern, practical experience, full of flavor and ideal to celebrate with mom every day, but this Mother's Day, especially, we want to surprise with innovation, design and practicality,” said Juan Bolinaga, and highlighted the line of ovens that the company presents along with that of air fryers, whose central point in communication is their contribution to the preparation of healthier, tastier meals with minimal effort.

“In a market like that of these products, where there is so much supply and variety of prices, the only way a brand can position itself and compete is with products that have a differential that makes them stand out from the rest,” Bolinaga concluded. "For our line of fryers, for example, we look for models with high capacities, but in the oven we opt for superior construction, very complete functionality and a modern and elegant aesthetic without neglecting the price, because today it is very important to maintain a good relationship between price and quality, something that in this case we did while also taking care of the customer."

SMARTLIFE

SMARTLIFE presented the SL-AFTO0110DB digital grill oil-free fryer, 11 liters (6 in the basket and 5 in the oven), with a double cooking zone with synchronized completion to prepare two recipes at the same time. It has 8 programs to fry, bake, keep warm, defrost and reheat; intuitive digital panel with timer up to 60 minutes; automatic shutdown; Basket with dishwasher-safe non-stick coating and heat-resistant handle. The window allows you to follow the cooking process without opening the product and the temperature range goes from 40° to 230°. The warranty is 2 years.

Another proposal from the brand is the MIX & GO SL-BL1402 blender with glass. It has a 600 milliliter glass cup; variable power; three programmed functions: Smoothie, for shakes; Ice Crush, for crushing ice and Auto Clean, for cleaning the blades. It also has a 2-year warranty.

Johana Sisterna, Product Manager de Smartlife

“We take care of quality and price but also taking care of the customer”

“The first quarter of 2024 was very weak, sales fell by 40% year-on-year and although small appliances were the least affected, in general they registered a significant drop,” said Johana Sisterna. "Sales for Mother's Day 2024 fell 0.9% year-on-year at constant prices, but due to financial promotions, household appliances grew 12.1% compared to the same event in 2023. The small category is driven by innovation, compact design and a better price-quality ratio. The reactivation of the sector and the improvement in financing suggest that this Mother's Day could have a solid performance.

Regarding the demand, Sisterna maintained that it is oriented towards functional, accessible and financed products and among the products that stand out, it cited air fryers and coffee makers, "where the online channel became the majority in units sold and gained prominence through marketplaces or official stores." Sisterna closed by highlighting as technological innovations the AI applied to fryers that adjust cooking autonomously; electric ovens that can fry, bake and toast; coffee makers that turn on themselves and multicookers, guided by digital recipes.

PHILIPS

The Philips AirOven AI551/07 oven has a 12-liter capacity and hot air circulation technology that allows you to prepare crispy and tender dishes using little or almost no oil. Functioning as a traditional oven and air fryer, it allows you to fry, bake, roast, toast, dehydrate, reheat and ferment. The intuitive screen includes 10 programs and comes with three accessories, two trays and a basket. The temperature range goes from 35° to 200°, it has a timer of up to 24 hours and automatic shut-off. The finish is stainless steel with a transparent window, non-stick coating and dishwasher safe accessories. Another product from the brand is the HR7304/90 multiprocessor that chops, mixes and kneads. Its components are made without Bisphenol A (BPA), which ensures that food does not come into contact with potentially harmful substances. It has a safety lock and non-slip base.

Franco Cerezo, Product Manager at Visuar for Philips

“Today consumers prioritize design, functionality and credit”

Franco Cerezo recalled that although at a general level sales in 2024 were down 0.9% year-on-year, household appliances and artifacts grew 12.1%. “Last year the best-selling products were blenders, multiprocessors, air fryers, griddles and mixers,” he added, and noted that for this year they project sustained growth by adding the vacuum cleaners recently added to the brand's portfolio. “Small appliances continue to rise, driven by consumers who prioritize smart products, design, functionality and financing,” he said. “Air fryers continue to lead demand and coffee makers gain prominence.” Cerezo highlighted that, in addition to fryers, which are on the rise, the main technological innovations in small appliances come from devices with artificial intelligence, which optimize use and improve the user experience. “In this context, automatic coffee makers are gaining ground and Philips has three high-end models that offer customizable functions, integrated grinding and automatic maintenance,” he concluded. “The brand competes with few players in this segment and stands out for its technology and practicality.”

ELECTROLUX

Electrolux highlights three fryers. The 12-litre Oven Experience EAF90 has frying, gratin, reheating, dehydrating and roasting functions. Includes 7 recipes, temperature control from 60° to 200°, preheat and spin functions and a complete accessory kit. The EAF45, 5.6 liters, saves up to 48% energy and has 360° Air Cooking technology for homogeneous cooking; 5 pre-programmed recipes and fry, broil, reheat and flip functions. It has an intuitive digital panel and removable basket with double non-stick layer.

The 7-liter EAF180 incorporates VaporCrisp technology that combines steam cooking and oil-free frying. It offers AirFry, Steam, AirFry + Steam and Dehydrate modes and includes Air Cooking 360° technology, as well as a 1.1 liter water tank, preheat functions and flip warning and non-stick grid.

Helmet

The Yelmo FR-7325 is a 7-liter air fryer designed to prepare meals with up to 99% less fat. With 2400 watts of power, it offers uniform and fast cooking through the circulation of hot air. It has a touch screen to select programs and adjust the temperature between 40° and 260° and the cooking time from 1 minute to 12 hours. Its components are removable and non-stick, easy to clean and free of BPA and PFOA. Fry, bake, roast, toast, dehydrate, keep warm and adapt to all types of recipes.

SMART-TEK

The Buona Pasta BP2017, from Smart-Tek, is a classic, detachable pasta machine with a stainless steel body, nickel-plated rollers and 7 positions to adjust the thickness of the dough between 0.5 and 3 millimeters. It is ideal for preparing lasagna, spaghetti and fettuccine and includes a clamp and crank for comfortable and safe use. The Raviolonna RV2200 is made of stainless steel with nickel-plated rollers and blades. It has 7 thickness settings and accessories for spaghetti, fettuccine, lasagna and ravioli. The detachable design makes it easy to clean and store.

ULTRACOMB

Ultracomb presents the FR-8626 air fryer, with a power of 1700 watts; 11.2 liter capacity with two containers of 5.5 and 4.7 liters, to prepare different foods at the same time or synchronize cooking; touch screen with 9 programs; timer from 1 to 60 minutes; temperature from 80° to 220°; 360° hot air circulation and non-stick coated bowls.

Another product from the brand is the CE-6120 espresso machine with grinder; 20 bar pump; Ultra-fast preheating Thermoblock system; removable 2.6 liter water tank; Adjustable vaporizer and customizable grind settings. It is made of stainless steel and has a removable drip tray and automatic cleaning programs.

The HM-9023 microwave oven completes the proposal, with a power of 900 watts in the microwave and 1000 in the grill. It allows you to heat, defrost and grill, the operation is simple and it has several power levels.

Federico Carbone, Product Manager at First Rate

“The market grew because prices are affordable”

Federico Carbone maintained that the market for small appliances grew, and he based this on the fact that the prices of these products, compared to other goods, remained accessible and favored the increase in demand. “Now that growth has slowed, as happens in every pre-election period, and we are on a kind of plateau,” he added. Regarding the future, he expressed positive expectations. “In the midst of a year as competitive as this one, we maintain product launches and renewals every month, both with the Ultracomb and Yelmo brands,” he said. “A segment that was reactivated, along with the sustained sale of fryers, is that of espresso coffee makers, where we renewed and expanded the line,” he concluded. "The case of coffee makers is a global trend, and we can also infer that part of the growth is due to the fact that there is a great difference between the cost of drinking coffee at home or in a bar, something similar to what happens with yogurt makers, where we have a wide shelf and they are products that also had significant growth because they help alleviate household spending on this type of dairy."

ON YOUR CAKE

Pastalinda turns 75 and as part of its growth, it presents the Cucina line, with products such as the 1.7-liter Bollitore Crema electric kettle with digital temperature control between 40° and 100°, analog thermometer with temperature for mate; LED display, 360 Strix connector, connection alarm, disconnection, start and end of cycle and 360° base. There is a black version and another in red. The Cucina Tostapane Crema 2-slice toaster offers 6 power levels; defrost, reheat and cancel function; automatic shutdown; crumb tray and 1 meter cable. It has similar versions in red and black. The Cucina Impastatrice mixer, in cream and black colors, comes with a stainless steel bowl with a lid; 5 liter capacity; 260 watt motor; digital control; anodized aluminum kneading paddle; Adjustable kneading from 5 to 15 minutes, fermentation function and cancel button.

The Pastalinda Cucina Planetaria Negra 8-liter stand mixer, with a 1200-watt motor, has 10 speeds; digital timer; non-slip feet; automatic shut-off and comes with balloon and flat beater, dough hook, slotted lid and stainless steel bowl. This product has cream and red versions.

Alejandro Britos, General Manager of Pastalinda

“We developed Cucina successfully, and in some cases going out of stock”

"Pastalinda always had as its objectives the design, quality and durability of the products and with these three concepts and the care of the brand and the prestige of the classic 200 and 260 machines, with their ravioli makers and the pasta dryer, we developed the Cucina line, with total success, in some cases going out of stock, as with the Impastatrice mixer, a product that was not on the market, and with the good demand for the air fryers, even with “The market is saturated,” said Alejandro Britos. “The market is full of small products and we, in Based on the market studies we carry out, we are based on the value differentials that we detect that the public demands: durability, functionality and, above all, design, giving two years of guarantee and the three that we continue to maintain for traditional pasta machines.

Britos added that in addition to these launches they are developing more models. “Our limit is the kitchen,” he concluded. “Anything that can be in the kitchen is potentially a product to develop and incorporate.”

BGH

BGH presents the electric oven with Airfryer function that unites traditional cooking and oil-free frying. It has 6 functions: air fryer, convection, rotisserie, espiedo, heating with Stay On and defrosting. It includes, as accessories, a roasting tray, metal rack, rotisserie kit, tongs, crumb tray and frying basket.

Flat-Cook, with Air Fryer function, combines microwave, grill, convection and air fryer. It comes with Flatbed technology, which eliminates the classic rotating plate to make the most of the cooking surface. The microwave has a capacity of 25 liters, a stainless steel cavity and ensures even cooking, greater resistance and ease of cleaning. It comes with a cooking tray and grill rack.

pastanova

Pastanova created a line of kitchen utensils for those who enjoy good food and presented the 24 saucepan, the frying pan and the exclusive Practipasta system, allies that make pasta reach its best version. Thanks to triple bottom technology, they guarantee even, efficient and flavorful cooking.

Oster

Oster presented a fryer with two independent cooking zones of 5.5 liters each and individual temperature control. You can prepare two recipes separately or combine them in a single 11-liter zone, an ideal option for cooking a whole chicken. With the Match function, the two zones work at the same temperature, and thanks to the Synchronize function, two different recipes are cooked so that they are ready at the same time. It has programs for French fries, chicken, meat and vegetables and 6 functions: Air Fry, Turbo Crisp, Roast, Broil, Bake and Warm. It comes with 2 baskets, 2 small mesh trays and 1 large tray with Oster Diamond Force coating, 12 times more resistant to scratches and up to 15 times easier to clean. Accessories can be stored in the integrated drawer and has a glass window and internal light.