The Argentine Chamber of Electronic Commerce (CACE), organizer of the eighth edition of the Hot Sale, has so far registered more than 2.4 million users from all over the country who have browsed the official website.

One of the most valued factors in e-commerce is user experience. In this edition, the official site incorporated a new feature to simplify the search for products within the offers prepared by the more than 900 companies participating in the event that takes place until midnight on Wednesday, May 12.

Regarding categories, many users were interested in the Solidarity section, which has been incorporated into the event in Hot Sale 2020 in response to social needs that have become more acute due to the pandemic. In recent hours it has positioned itself among the 10 most visited categories on the site www.hotsale.com.ar.

On the other hand, within any category and by clicking on the official site's search engine, the user has the possibility of accessing a list of the most clicked MegaOffers in the category they are browsing. Likewise, on some specific pages you can also find an “exclusive news”. This new functionality and the elapsed hours of the event now allow us to know, in each category, the offers that aroused the greatest interest among those who visited the site.

Ranking of the most clicked products by category:
Electro and techno: Android cell phone 64gb
Travel: Flight to Miami
Furniture: Wardrobe with two sliding doors
Clothing: Winter Parka jacket
Sports: Bicycle mountain bike wheeled 29
Food and drinks: Coffee capsules
Cosmetics and Beauty: Pulse Oximeter
Children: Urban sneakers
Automotive: Car tire combo
Various: Term
Services: Telephone services

Gustavo Sambucetti, Institutional Director of CACE, expressed in this regard: "Since last year the world has changed and consumer habits have also changed. In this edition, these new habits are reflected in the interest of users in products such as bicycles, notebooks and office chairs, which are added to the classics of technology and sports. From CACE we will continue to accompany the development of electronic commerce, thus contributing to the recovery of the economy.

Supervision
During the first day of the Hot Sale, 40 infringing offers were identified among all categories belonging to 30 brands. They were notified and penalized.

The CACE moved forward with the sanction of the companies, proceeding to remove the brand logos from the official site www.hotsale.com.ar, for a minimum period of two hours, restoring them once they correct the offers that do not comply with the terms and conditions of the event.