By Infobae

The fourth edition of the event Electronics Home Argentina gathered the main actors in the country of the items of Appliances, home articles, telephones, computer science, furniture, mattresses and design.

More than 350 local and foreign brands gathered from July 10 to 12 in the Costa Salguero Center from the City of Buenos Aires, in this fair that integrates the entire sector and that included a cycle of conferences on the most relevant themes in the segment.

More than 350 brands participated in the fourth edition of Electronics Home Argentina, an event that promotes the union in the sector.

"We are very happy because the fourth edition of Electronics Home He showed that this fair is, more and more, a meeting point of the national industry. Every year we gather more important merchants and more brands. It is a great showroom of products and launches, ”said Carlos Clur, president of the Electrolar group.

In this fourth edition, new categories were presented and more than 1,500 products were exhibited. With a space of 5,000 square meters and more than 100 stands, the exhibition brought together the main brands and a specialized audience, which created an environment conducive to the networking and the development of new businesses.

More than 1,500 products and more than 100 stands at 5,000 m2 for three days that meeting the entire national sector (José Quiroga)

Electrolar group y Azul Play organize annually Electronics Home Argentina With the aim of presenting new technologies and home products, in addition to promoting new businesses and strengthening links between manufacturers, distributors and buyers.

It is an exclusive event for professionals in the sector and the corporate market that stands out for its international approach and its ability to integrate different actors in the industry.

“To foster the networking, we invite more than 200 buyers from all over the country; People came from Misiones, Tierra del Fuego, Córdoba, Santa Fe, Cuyo Zone, among others. It is a truly federal event. What allows this meeting between industry and commerce is, precisely, generate more and better businesses, ”said Juan Cruz Martín Grondona, commercial director of Electronics Home.

Electronics Home promotes new businesses and expands the links between manufacturers, distributors and buyers throughout the country and the region (José Quiroga)

Meanwhile, the conference cycle addressed different topics of interest in the sector. One of them was in charge of TENDANUBE, which presented the "trends of e-commerce en la categoría Electrónica & Hogar”.

For its part, Hisense - Knowing worldwide for its television products, appliances and air conditioning equipment- analyzed the “democratization of access to technology”, while the GFK market analysis consultant offered a dissertation on “results and trends in the appliance market in Argentina”.

"We developed the Sectorial Journal Integration Business that unites industry and commerce for 27 years. But today is the time of the year in which we are face to face all the main actors of this market," added Martín Grondona.

Carlos Clur, presidente del Grupo Eletrolar (José Quiroga)

Este año se sumaron importantes empresas como sponsors de Electronics Home. Tiendanube Evolución se destacó con su propuesta de e-commerce diseñada para expandir el canal online de medianas y grandes empresas. En tanto, Fiserv, un proveedor global de pagos y tecnología financiera, y Ringo Publicidad, referente en la fabricación de productos para la comunicación visual, también apoyaron el evento.

Asimismo, la feria introdujo novedades en sus categorías, que incluyeron electrodomésticos, TV y audio, celulares, informática, gaming, artículos para el hogar, tiempo libre y juguetes, cuidado personal y salud, colchones y sommiers, muebles y bazar, iluminación y movilidad. Esto refleja la evolución y diversificación del mercado, así como la necesidad de adaptarse a las demandas y tendencias actuales.

Juan Cruz Martín Grondona, director comercial de Electronics Home (José Quiroga)

Una feria en expansión

La experiencia acumulada de Grupo Eletrolar, organizadores de eventos como Latin American Electronics International Trade Show y Eletrolar Show en San Pablo, Brasil, aportó un respaldo significativo a Electronics Home.

“Estaremos también con Latin American Electronics, en Brasil, con 36.000 metros cuadrados de feria, la más grande de la región. Y el próximo año haremos tres semanas seguidas de ferias que incluye nuestra primera participación en México”, indicó Carlos Clur.

“También se le suma Latin American Electronics: un punto de encuentro de la industria y el comercio, no solo nacional sino internacional. La idea de hacer eventos en los tres principales mercados es integrar cada vez más al sector de artículos para el hogar”, concluyó el ejecutivo.

De este modo, Electrolar group se consolida como un actor clave en la creación de encuentros esenciales para la industria y el comercio, no solo en la Argentina, sino en toda la región. Para más información se puede ingresar aquí.

Fuente:

https://www.infobae.com/inhouse/2024/07/15/como-fue-el-encuentro-anual-que-integra-la-industria-tecnologica-y-de-electrodomesticos-de-todo-el-pais/