The appliance brand will carry out actions on Instagram and the press inviting users to create their own recipes.

In an era of rediscovery of cooking, where experimenting with food, looking for tutorials and trying different options to prepare homemade and healthy dishes became a true ritual, the appliance brand Liliana presents COCINNOVÁ, an initiative that seeks to connect with users by promoting products that allow them to play and invent original preparations.

“Follow your recipe” is the concept that drives Liliana's cooking line and, to install it, the company will carry out various actions on Instagram – through posts and Instastories – together with prominent influencers:

– Valentina Salezzi (@valentinasalezzi), journalist and passionate about travel and gastronomy. He shares his daily activities, recipes and projects with his 260 thousand followers.

– Fede Cyrulnik (@fedecyrulnik), is an actor and stand-up artist. Despite carrying out his one-man shows in the theater, his videos on Instagram are all the rage and he knew how to conquer the public in identification situations, among other creations.

– Mil Hojas (@milhojascocina) is the venture of Daphne, a graphic designer who loves to cook. He inherited a recipe notebook from his grandmother and thus began his gastronomic adventure.

– Mat San Millán (@matsanmillan) defines himself as a family chef and entrepreneur. With his wife Delfina and his son Beli they experiment with all kinds of flavors, textures and colors.

In addition, taking into account special dates, Liliana will make press releases and manage media reports. The goal is for all those who enjoy venturing into the kitchen to know the benefits of incorporating its products: processors, blenders, blenders, mixers, graters and choppers, grills, electric ovens and cooktops, steamers and soup-making machines are some of the proposals that make up the brand's portfolio.