Novatech added the marketing and production of Electra air conditioners

August 18, 2026|

The company incorporated the renowned brand of Israeli origin, specialized in air conditioning and refrigeration, into its portfolio through a 20-year agreement. The first stage includes Inverter air conditioning equipment and, towards the end of the year, it plans to expand the portfolio with a line of refrigerators.

CHESS 2026 will bring together the main leaders of the home industry to analyze the future of retail and AI

July 24, 2026|

The meeting organized by the International Housewares Association (IHA) will be held on September 29 and 30 in Chicago and will feature the participation of executives from the main chains, specialists in consumer, logistics, international trade and artificial intelligence. Among the keynote speakers, Mara Sirhal, senior vice president of Home at Target, stands out.

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