Retailers from 30 countries will be recognized at The Inspired Home Show 2026

February 4, 2026|

In the 2025-2026 edition of the IHA Global Innovation Award (gia), the program distinguished 31 retailers from 30 countries for their excellence, innovation and performance in the home products sector. Argentina is present with Seta Seta Bazar, recognized as a national winner and part of the select group of retailers awarded internationally.

Home appliances led the recovery of durable consumption in 2025

February 2, 2026|

According to the recent analysis by NielsenIQ, the market registered a year-on-year growth of 23% in unit sales in 2025, with an outstanding performance of white goods and small appliances (+36%), driven by commercial openness, greater availability of products, historically low relative prices and greater access to credit for families.

Samsung announces the arrival of its new 98” TV with AI

January 26, 2026|

Designed for large-scale home entertainment, the new model offers an immersive experience with optimized image and sound, sophisticated design and smart features. A proposal that responds to the growing demand for large format screens for streaming, gaming and sports.

The content that wins in 2026 does not inspire: solve

January 26, 2026|

In an environment saturated with stimuli, audiences prioritize useful and relevant content. This analysis by another, with the perspective of Eduardo Núñez Santiago, addresses the rise of Content Utility as a key to building trust and credibility in the long term.

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