Consolidating two decades of leadership in the global television market, Samsung Electronics continues to push the boundaries of innovation to deliver high-end displays. The most recent milestone in this trajectory is the Micro RGB line, which redefines the standards of precision and chromatic fidelity, presenting a new level of quality and variety of sizes for the home.

With a focus on improved image quality, balanced contrast, greater realism and richness of details, the model offers a more immersive experience across different types of content. Features that ensure fluidity even in fast action scenes, intense brightness, vivid images and cinema-quality audio reinforce Samsung's premium proposition, combining performance and sophistication in everyday use.

More than a technical evolution, the launch presented at CES 2026 accompanies the change in consumer behavior, which seeks technologies capable of offering real benefits in everyday life and elevating the home entertainment experience.

Micro RGB: the features that define a new premium category

• Color control at a microscopic level: The technology uses individual LEDs for each primary color (red, green and blue), allowing precise control of light and color at each point on the screen. The result is more precise images, with pure and consistent colors.
• High contrast and image depth: With direct light emission and no intermediate layers, Micro RGB delivers deeper blacks and higher contrast levels, improving details even in fast-moving scenes or with significant lighting variations.
• Improved immersion on large screens: Designed for large formats, the technology aligns with a global trend — also observed in Latin America — of adoption of televisions larger than 65 inches, expanding the field of vision and creating a more immersive experience.
• AI optimization in real time: AI works in the background to analyze content and automatically adjust image and sound, ensuring ideal performance across different types of content, especially sports broadcasts.
• Design that integrates with the environment: With a refined and minimalist aesthetic, the models are designed to integrate perfectly into contemporary spaces, reinforcing the role of the television as a central element in the home.
• Smart home connectivity: Integrated into the SmartThings ecosystem, Micro RGB televisions function as control hubs, allowing users to manage connected devices directly from the screen.

“We are taking an important step in the evolution of premium televisions with our Micro RGB line. “Our goal is to offer an experience that seamlessly combines visual precision, intelligence and connectivity, aligned with what consumers expect today: technology that naturally adapts to their routines and elevates the home experience,” state Celso Barros, Director of Visual Display at Samsung Latin America.

Technological evolution, consumer behavior and perceived value

There is a preference for products that offer concrete benefits in everyday life, especially in aspects such as image quality, screen size and audio performance. In this context, the Micro RGB category stands out by combining these attributes with intelligent automation functions and seamless integration into users' routines. The result is a more complete and connected experience, which expands the perception of value and reinforces the role of the television as a central part of home life.

This change is also linked to the consolidation of large screens as the new standard. Offering options from 55 to 115 inches, in addition to providing greater immersion and the ability to bring people together around content, especially during large live sporting events, the TV expands access to a near-home theater experience and reinforces its role as a social hub in the home environment.