Beyond the price: what to look for before buying an appliance
In a market with an increasingly broad offering, the brand's history, local support, warranty and after-sales gain relevance when choosing technology for the home.
In a market with an increasingly broad offering, the brand's history, local support, warranty and after-sales gain relevance when choosing technology for the home.
The eTermo On Road PE-ETL500D was awarded the 2026 Argentine Good Design Seal, in recognition of a proposal that combines innovation, functionality and local identity to bring the experience of mate and infusions to the vehicle.
Olmo renewed its bicycle proposal with new features both in its urban line and in its mountain bike offering. The classic Amelie incorporates a new texture and matte paint, while the Fisher line adds equipment and design updates in four models, with a proposal that combines performance, quality and style.
The entity that represents the international household goods industry renewed part of its board of directors and defined the authorities that will lead its next fiscal period, which will begin on October 1.
Developed in conjunction with hip hop creators, the new ULT TOWER series offers deeper bass, higher sound pressure and party-turning features with a striking new design based on the “Massive Bass. Ultimate Vibe” concept. The ULT TOWER MAX model offers the most powerful bass in Sony's ULT POWER SOUND line; combines deep, punchy bass and sound pressure with a DJ setup, karaoke features and portable design ideal for parties.
The proposal includes an exclusive limited edition kit. Until September 23, it will be available at a promotional price and in 12 interest-free installments with all banks.
The new proposal dedicated to the electric mobility ecosystem, the automotive chain and micromobility already has its online platform. The event will take place on June 28, 29 and 30, 2027 in La Rural, Buenos Aires.
The first analyzes of NIQ Digital Purchases show that Computer & Electronics concentrates 22.8% of sales in value, while mass consumption is the category that adds the most participation compared to 2025. The solution also allows identifying the progress of cross-border purchases and new dynamics on last mile platforms.
With a new logo, the brand updates its image to reflect the transformation of its products, the advancement of technology and new ways of living at home, without losing the closeness that characterizes it.
The call brought together 85 partner companies and 92 supplier brands in three days that combined commercial activity, product presentation, networking and analysis of the context of the Argentine market.