ASUS Argentina grew by 40% in 2025 and consolidated its leadership in gaming
The company registered a 60% increase in demand for gaming laptops and projects its arrival in the local corporate segment during 2026 with its ExpertBook line.
Focusing on the Argentine consumer, LG presents its new generation of appliances with AI
The company presents appliances with AI adapted to the different lifestyles in Latin America, where technology anticipates the user's needs.
Avelino adds Carlos Costa as commercial manager
The appointment occurs within the framework of the expansion of the portfolio and the incorporation of international brands, with a focus on consolidating the commercial network and promoting business development.
Lenovo presents Tech World Argentina and shows how hybrid AI drives the next generation of technology
The event based at the Galileo Galilei Planetarium brought together new launches in devices, infrastructure and corporate solutions, in addition to presenting the CIO Playbook 2026, a study on the adoption of Artificial Intelligence in Latin America.
We were at The Inspired Home Show 2026: we tell you where consumption at home is going
With more than 2,000 brands and buyers from around the world, the event left key definitions on growth, artificial intelligence, consumer trends and design for the coming years.
NielsenIQ (NIQ) announced the appointment of Arthur de Oliveira as new Managing Director for South Cone Latam
Arthur has more than 18 years of experience within NIQ in key areas such as Client Success, Sales, Data Science and commercial leadership. In his new role, he will promote the regional strategy to strengthen access to insights, enhance commercial presence and accelerate the adoption of solutions based on advanced analytics and The Full View™.
The new HUAWEI Mate 80 Pro in its international version: the most anticipated return of the non-foldable Mate series.
With its “Look at Reality” philosophy, it comes to redefine mobile photography thanks to the True-To-Colour camera, which improves color reproduction and increases light input up to 96% to capture more precise and realistic details, even at night.
Returning to school with collaborative and efficient technology
The brand presents its portfolio of back-to-school solutions, designed to transform educational and administrative environments. With a focus on collaboration and efficiency, Epson seeks to modernize classrooms, making technology a fundamental pillar for today's education.
The challenge of Argentine retail: at what price to sell and what promotions to activate
In a context of more informed and demanding consumers, defining the appropriate value for each product ceased to be an operational task and became a strategic decision based on data.
Electrolux launches new line of dishwashers to boost the category
Although it is not yet a common appliance in Argentine homes, the dishwasher is beginning to gain ground as an efficient and sustainable solution. In this context, Electrolux presents its new line of dishwashers with the aim of debunking myths and redefining the way of washing dishes.
