In an environment saturated with data, comparisons and automation, the consumer no longer decides by arguments, but by emotion. This analysis by another reveals why in 2026 brands will stop competing for arguments and will start competing for meaning. Because when everything can be compared, the only thing that tips the scale is how a brand makes you feel.
It will include four keynotes and two days of thematic sessions in the Inspiration Theater that will focus on market opportunities, business strategies and the latest consumer trends.
From rugged outdoor advertising to in-store visual communication, Epson signage printing solutions turn every surface into an opportunity to connect and impact.
Motorola presents new devices that highlight its commitment to integrating functionality and style so that its users can express their individuality, in line with its Lifestyle Tech strategy.
The brand will have an exclusive Sponsor Day, interactive activations and the presence of prominent sports and entertainment figures to create an unforgettable experience.
The company will expand the Infinix smartphone offering in the local market with the arrival of the Infinix SMART 10 and HOT 60i, bringing cutting-edge technology to the needs of the Argentine consumer.
The new proposal, exclusive for the professional segment, will combine business, innovation and commercial strategy, with a focus on the Argentine market and regional projection towards LATAM. It will be held on June 29 and 30 and July 1 in La Rural, within the framework of the sixth edition of Electronics & Home Argentina.
For the fifth consecutive year, Motorola is present at the IEB+ Argentina Open accompanying the best tennis players in the world.
In the 2025-2026 edition of the IHA Global Innovation Award (gia), the program distinguished 31 retailers from 30 countries for their excellence, innovation and performance in the home products sector. Argentina is present with Seta Seta Bazar, recognized as a national winner and part of the select group of retailers awarded internationally.
According to the recent analysis by NielsenIQ, the market registered a year-on-year growth of 23% in unit sales in 2025, with an outstanding performance of white goods and small appliances (+36%), driven by commercial openness, greater availability of products, historically low relative prices and greater access to credit for families.
