The appointment occurs within the framework of the expansion of the portfolio and the incorporation of international brands, with a focus on consolidating the commercial network and promoting business development.
The event based at the Galileo Galilei Planetarium brought together new launches in devices, infrastructure and corporate solutions, in addition to presenting the CIO Playbook 2026, a study on the adoption of Artificial Intelligence in Latin America.
With more than 2,000 brands and buyers from around the world, the event left key definitions on growth, artificial intelligence, consumer trends and design for the coming years.
Arthur has more than 18 years of experience within NIQ in key areas such as Client Success, Sales, Data Science and commercial leadership. In his new role, he will promote the regional strategy to strengthen access to insights, enhance commercial presence and accelerate the adoption of solutions based on advanced analytics and The Full View™.
With its “Look at Reality” philosophy, it comes to redefine mobile photography thanks to the True-To-Colour camera, which improves color reproduction and increases light input up to 96% to capture more precise and realistic details, even at night.
The brand presents its portfolio of back-to-school solutions, designed to transform educational and administrative environments. With a focus on collaboration and efficiency, Epson seeks to modernize classrooms, making technology a fundamental pillar for today's education.
In a context of more informed and demanding consumers, defining the appropriate value for each product ceased to be an operational task and became a strategic decision based on data.
Although it is not yet a common appliance in Argentine homes, the dishwasher is beginning to gain ground as an efficient and sustainable solution. In this context, Electrolux presents its new line of dishwashers with the aim of debunking myths and redefining the way of washing dishes.
The agreement contemplates the distribution of the XIOAMI REDMI line of smartphones in the country, including the latest launches Redmi NOTE 15, Redmi 15 and the A5 line, as well as other products from its ecosystem, which includes headphones, speakers, smart watches, vacuum cleaners, power banks, scooters, monitors and other devices from the global portfolio.
The company has been ranked as the global television market leader every year since 2006, based on revenue share.
