From the squishie machine to the sandwich maker: how a Christmas confusion became a real-time marketing action
A viral mix-up, thoughtful branding, and a timely response transformed a mistake into an opportunity for connection.
Noblex has the best-selling 100″ TV in Argentina
The leading brand in technology and electronics presents its new TV 100”, the perfect ally for a year of football passion.
BGH: A master move that is a great goal
Equip your home with a wide variety of solutions and dress for the 2026 World Cup. The brand will market the BGH adidas Argentina National Team shirt at an unmissable price with the purchase of any product in its portfolio
Red del Hogar held its New Year's Eve dinner
More than 100 attendees participated in the meeting, including associates and representatives of recognized brands in the sector.
Avelino and Reebok, a strategic alliance with DNA oriented towards movement and well-being
The Santa Fe company announced a five-year agreement with the Reebok brand to expand its portfolio in mobility and sports. We spoke with Martín Ferullo, commercial manager of Avelino, about the scope of the new proposal.
The QR as an identifier of electrical products advances in its implementation
The Argentine Chamber of Electronic Security reported that since October 1, 2025, the new mandatory digital marking system will progressively govern, a measure aimed at strengthening the traceability, transparency and control of electrical and electronic products that are marketed in the country.
Grupo Eletrolar and Azul Play sign a strategic agreement with CAFYDMA for the realization of Artefacta
Artefacta "Muebles, Colchones & Diseño" se llevará a cabo los días 29, 30 de junio y 1 de Julio en La Rural, junto a la sexta edición de Electronics & Home Argentina.
Epson lanza “Create Your World”
This is a digital printing initiative designed to empower SMEs, entrepreneurs and graphic workshops.
Liliana and the chosen ones of the year: what were the star appliances of 2025
Liliana Electrical Appliances presents the must-haves of the year: products that have earned a place in Argentine homes thanks to their innovation, design and practicality. Allies of the daily routine that today also inspire the best gift ideas this Christmas.
Peabody launches natural ice cream factory
With 10 automatic programs and an exclusive digital recipe book, the new Peabody PE-ICM1000 ice cream factory is committed to more natural and innovative preparations in Argentine homes.
