With more years of life, greater activity and growing technological adoption, those over 60 are consolidating themselves as a key audience for companies. Lateral Thinking warns that the challenge is no longer guaranteeing digital access, but rather designing experiences that allow them to consume, operate and make decisions without depending on others.
The company provided technical training to professionals who will soon be deployed to the different Argentine Antarctic bases, with the aim of accompanying them in the use and maintenance of Rheem equipment in extreme conditions.
The initiative is aimed at university students about to graduate and combines specific projects, training in artificial intelligence, mentoring with leaders, training and visits to production plants to boost their professional development.
After three successful days, the ninth edition continues with special promotions until Sunday.
The exhibition took place from September 2 to 4 with more than 200 brands, new spaces and an agenda focused on business, innovation, training and trends.
The ways of living and organizing the home change, and with them also what we expect from one of its great protagonists: the refrigerator. Gafa expands its refrigeration proposal with new No Frost alternatives, designed to accompany different routines and needs.
He will lead the Home Improvement business in Argentina, with its Easy and Blaisten brands, driving the growth of the division and strengthening an increasingly relevant omnichannel proposal for customers.
Electric cars, motorcycles, bicycles and scooters expand the alternatives for daily travel. In Argentina, interest in these technologies is growing and is beginning to outline a scenario where mobility, energy and technology are increasingly connected.
The choice of furniture is one of the central decisions when defining an environment, but color can be the resource that gives coherence, personality and character to each space. How to combine furniture, materials and tones to create balanced and current environments.
The International Housewares Association (IHA) MarketOutlook 2026 report analyzes market outlook and reveals consumers' key purchasing intentions for the coming year, with health and wellness among the trends that continue to gain prominence.
