The new generations – mainly Gen Z and Millennials, who already account for more than 60% of global spending – are redefining how they buy, what they expect from brands and why traditional retail stopped working. In Latin America, this evolution is driving a new model: retailtainment, where stores become immersive, phygital and emotional spaces.
In the midst of a more selective and slower market, Peugeot Smart Living updates its payment conditions and aims to boost replenishment and rotation at points of sale towards the end of the year.
The transformation of retail is no longer measured only in sales, but in the ability of brands to generate memorable, agile and empathetic experiences. In this new scenario, technology stops being an operational support and becomes the great enabler of more human links between consumers and brands.
With two new openings in October, the group expands its national presence and continues to strengthen its retail network through exclusive benefits and joint development strategies.
The company expands its presence in the country with a new application that brings together thousands of fashion, home and lifestyle products, with low prices and free shipping for local purchases.
Napse explains how predictive analytics allows companies of all sizes to anticipate behavior, adjust offers, optimize operations and create personalized experiences both in physical stores and online.
With Marcelo Alzugaray, President of Grupo Gaona, we talked about this network of businesses that has more than 30 years of experience in managing sales of household items.
In a challenging economic scenario, Red Futura held its annual meeting with a record attendance and focus on generating new opportunities for its members.
Financing and imports drove 50% growth in electric heating during the June/August period. The data shows that the sector benefited from a change in demand conditions and a boost in supply.
Garnet Technology analyzes how investment in electronic security is growing in Argentine homes. According to the IMARC Group report, the Latin American electronic security market reached US$4.11 billion in 2024 and is projected to scale to US$7.19 billion by 2033, with an annual growth rate of 5.80% between 2025–2033.
