Motorola will be part of the IEB+ Argentina Open 2026
For the fifth consecutive year, Motorola is present at the IEB+ Argentina Open accompanying the best tennis players in the world.
Samsung promotes the technological transformation of LED screens in the country's main airports
The company accompanied Aeropuertos Argentina in the technological renovation of the digital signage of six of the country's main terminals: Aeroparque, Ezeiza, Córdoba, Mendoza, Bariloche and Iguazú. The initiative incorporated cutting-edge modular LED technology with the aim of raising the standard of visual communication and improving the experience of passengers, brands and sponsors.
Home appliances led the recovery of durable consumption in 2025
According to the recent analysis by NielsenIQ, the market registered a year-on-year growth of 23% in unit sales in 2025, with an outstanding performance of white goods and small appliances (+36%), driven by commercial openness, greater availability of products, historically low relative prices and greater access to credit for families.
The content that wins in 2026 does not inspire: solve
In an environment saturated with stimuli, audiences prioritize useful and relevant content. This analysis by another, with the perspective of Eduardo Núñez Santiago, addresses the rise of Content Utility as a key to building trust and credibility in the long term.
New JBL space in Mar del Plata: the brand continues to expand its presence in Argentina
Located in Bendu (Av. de los Trabajadores 150), this new space joins the 12 physical points of sale that the brand opened in the last year.
Home & Technology expands and returns to the market with a new debt issue
With a turnover of $40 billion, more than 72% compared to 2024, and a network that exceeds 1,000 points of sale throughout the country, Hogar & Tecnología (H&T), has established itself as a key player in the marketing and distribution of household appliances and technology in Argentina.
Proximity retail: convenience stores and express formats are growing
Proximity, speed and everyday purchases drive the expansion of convenience stores and express formats in different parts of the country.
From the squishie machine to the sandwich maker: how a Christmas confusion became a real-time marketing action
A viral mix-up, thoughtful branding, and a timely response transformed a mistake into an opportunity for connection.
Red del Hogar held its New Year's Eve dinner
More than 100 attendees participated in the meeting, including associates and representatives of recognized brands in the sector.
The QR as an identifier of electrical products advances in its implementation
The Argentine Chamber of Electronic Security reported that since October 1, 2025, the new mandatory digital marking system will progressively govern, a measure aimed at strengthening the traceability, transparency and control of electrical and electronic products that are marketed in the country.
