Yesica Calcina, from Calcina SRL, present at IFA 2025

Yesica Calcina, director of Calcina SRL, participated for the first time in IFA 2025 in Berlin, after winning the trip in the raffle held during the cocktail party the 5th edition of Electronics Home Argentina.

The family business, with more than 50 years in the field of appliances and household items, distributes throughout the country and also has a retail location in San Martín, province of Buenos Aires. “We are the third generation and we have been in the business for more than half a century”, he highlighted.

Regarding his experience in Berlin, Calcina stressed: "It is incredible, a unique experience, the maximum level we can reach. I am very happy and grateful to be able to be here". Furthermore, he stressed the importance of having traveled with the Electrolar group and was grateful for the opportunity.

A faithful assistant at Electronics Home, where he participates every year, he said that in 2025 he was fortunate enough to win the ticket to Germany in the raffle by participating in the event's cocktail party, which also included trips to Mexico and Brazil.

At IFA, Calcina is touring the fair daily: “The first day I attended a summit that was very good, with a lot of talks”. Among what caught his attention the most, he highlighted "The professionalism, how the brands are imposed, from the aesthetics of the stands to the attention of the staff. It is a very good level."

He Berlin IFA It is one of the most relevant technology and consumer electronics fairs in the world. Every year it becomes the stage where the main brands launch their new products and innovations for the global market. The event brings together thousands of visitors, from industry professionals to specialized media, in search of trends and contacts. In addition to the exhibition, it offers talks and forums that set the international technological agenda.