BH SRL: National textile production and brands that grow with the outdoor season

The company promotes the season with its SmartBee Fishing and SmartBee lines, which combine quality, style and technology applied to the outdoors. In addition, it opens new opportunities for distributors throughout the country.

By business integration

With the arrival of heat, outdoor activities such as camping, adventure and recreational fishing grow, options increasingly chosen by those seeking contact with nature, rest and different experiences. In this context, BH S.R.L., an Argentine company with its own factory and history as a wholesale manufacturer, presents a comprehensive proposal for all retail in the country, with a line especially linked to this season, but of a timeless nature, ideal for both heat and cold.

To Federico Propato, founder of the brand, the story began in 2012: "SmartBee was born with a project for the technology sector: we made covers for notebooks. In 2023 we redesigned the brand so that the logo had greater visibility. SmartBee means 'intelligent bee', or depending on how it is pronounced, 'being intelligent', always pointing upward, transmitting that essence."

In 2022, together with his partner Matías Plut, Propato began developing products for clubs sports disciplines, and that same year they set up their own factory. "As I really like fishing, it occurred to me to bring the product to that niche, because in Argentina there was not much supply of quality clothing for fishermen. That's how it was born. SmartBeefishing, designed to bring innovative products to those who are beginning to have fun with this passion,” he explains.

National production and design quality

BH S.R.L. It manufactures its garments entirely in Argentina, from digital design to cutting. The line includes hooded T-shirts, windbreakers and three-zip jackets with waterproof softshell fabric, with sizes ranging from S to XXXL. Its monthly production capacity reaches between 20,000 and 30,000 garments, with its own team of designers and a consolidated commercial area.

Thanks to having its own factory, the company not only ensures quality control at each stage, but also develops exclusive designs and national production, which allows you to guarantee competitive supply and times for the local market.

SmartBee Fishing: technology applied to fishing

The line SmartBee Fishing It combines lightness, resistance and quick drying, accompanying fishing days, outdoor trips or urban use. Among the featured products are the Waterproof windbreaker jacket with hood and full print design, and the UV t-shirts with reinforced seams, designed for fishing, trekking or daily use.

The brand also has the presence of the Argentine model Hernán Drago as ambassador, aligned with the passion for fishing and the values of SmartBee Fishing. Its image is present in campaigns and presentations of new products, reinforcing comfort, protection and style, and generating very good reception both in networks and among fishing lovers. "Hernán represents the essence of SmartBee Fishing: a fishing enthusiast, authentic and close. His participation allows us to tell stories, bring the brand closer to the public and show that our products not only fulfill a technical function, but also reflect a lifestyle," says Propato.

SmartBee: urban identity and outdoor spirit

The line SmartBee complements the offer with urban products that preserve the outdoor spirit. Under the motto “be crazy, be different, bee Smart”, combines design, sustainability and durability, inspiring urban explorers and consolidating a community with values of adventure and improvement.

A differential proposal for retail

The proposal of BH S.R.L. It is not limited to product innovation: today the company is promoting the expansion of its marketing network, with a presence in retail, wholesale distributors and its online store.

"I have been in retail for 40 years and I know the needs of the channel well. This product favors sales: the fisherman buys a shirt for cash, but the retailer can offer it in installments, adding value to the product. Today the retailer is not selling fishing clothing and it is a product that can be sold throughout the year, both for the cold and hot seasons. They are gifts that for Father's Day, the end of the year, work very well," says Propato.

In this sense, the company works on specific proposals for points of sale. "They are products that can be displayed in a striking way, with designs related to areas and types of fishing. We have more than 200 designs that we are launching and we are already working with combos to start in October with special promotions and personalized attention. Currently, we are accompanying clients such as Previsora del Paraná and Cauque with products for raffles, advertising and professional display in the premises."

With logistics ready for shipments in 24 to 48 hours, the company seeks to consolidate commercial alliances throughout the country. “Our idea is to continue expanding and reach other markets in the region with 100% Argentine products,” concludes Propato.

Other business units

In addition to SmartBee and SmartBee Fishing, BH S.R.L. develops AllNet, sports clothing for basketball, soccer, volleyball, hockey and futsal; and NetLabs, focused on corporate clothing for companies.

"With these proposals we consolidate our presence in different market segments, always with the same spirit: own design, national production and a strong commitment to quality. Our idea is to continue expanding and reach other markets in the region with 100% Argentine products," Propato closes.