BGH, leader in the Argentine market for air conditioners and appliances, formalized a strategic alliance with the Argentine Football Association (AFA), becoming Official Sponsor of the Argentine National Teams. The official presentation took place at the AFA Premises in Ezeiza, where prominent figures from sports and entertainment gathered.

At this event, BGH reinforced its commitment to sport by becoming the main sponsor of the Argentine National Team, bringing the passion of football even closer to fans with exclusive benefits for consumers and partners such as: access to tickets for each Argentine National Team match, raffles for autographed jerseys, visits to the AFA Grounds and activations in the stadiums; consolidating its link with sport and innovation.

BGH will accompany the AFA in the next two years, being present towards the completion of the 2026 World Cup qualifiers, as well as during the 2026 World Cup. "We are happy and proud to add a company as powerful as BGH as Official Sponsor of the Argentine National Teams. AFA continues to take firm and constant steps, positioning itself as a world-leading brand", he said Claudio Tapia, president of AFA.

"It is a pride for BGH to travel the next few years together with the AFA. The idea of ​​this sponsorship arises from the shared objective and mutual trust between both institutions, this alliance will provide unique experiences to fans and will strengthen the link between BGH and the football world", he said Daniel Rosenfeld, CEO of BGH.

An event full of emotion and football

The presentation began with an official conference led by Gastón Edul, in which Claudio Tapia and Daniel Rosenfeld shared details of the agreement, benefits and the importance of this joint work that strengthens the leadership position that links them.

"We are sure that this sponsorship will contribute significantly to our growth objectives and to the consolidation of BGH as a benchmark in innovation and quality in the region. We have a vision of growth for the coming years and we are focused on being able to provide unique and unrepeatable experiences"Rosenfeld said.

The day then took a more relaxed turn with a World Cup bolillero-style draw, led by Pollo Álvarez, where the teams that participated in a “Penalty Tournament” were defined. Journalists, influencers and former players faced off in a competition where each team represented a category of BGH products. The tournament was led by Sergio Goycochea and Dalma Maradona, while goalkeeper Pablo Migliore challenged the participants in the penalty shootout. The winning team and runners-up received exclusive prizes from BGH.

With this agreement, BGH not only reinforces its presence in the local market, but also links itself even more with the emotion and passion of football, accompanying the National Team on its path to the 2026 World Cup.