BGH, the leading brand in the Argentine market in air conditioners and appliances, presented its new Inverter air conditioning, an intelligent, efficient team with a cutting-edge design. The action bears the seal of the “little motor” of the Argentine National Team, Rodrigo DePaul that reinforces the concept of high performance and comfort in the home.

The proposal connects the physical performance of the midfielder with the main characteristics of the Inverter X: an air conditioning that adjusts to the user's needs, allows energy savings of up to 50% thanks to its Inverter technology, offering quieter, more stable and efficient operation.

Furthermore, it incorporates artificial intelligence that learns from the user's habits to optimize use, Wi-Fi connectivity to control it from anywhere through an app, an advanced filter system that improves indoor air quality and a 3D Air Intake, which optimizes the air intake for a more efficient, quiet flow, improving cooling and environmental comfort. Its innovative design allows freshness in 4 directions, guaranteeing uniform air distribution throughout the room and a feeling of total comfort.

"With Inverter highlighted Daniel Rosenfeld, CEO of BGH Consumer.

Features of the new air:

-Model: BGH Inverter X (BSI55WCOW), Split hot-cold, Inverter technology.

-It has a capacity of 5,500 W cold / 5,300 W heat, energy efficiency A++/A.

-Functions and connectivity: Wi-Fi, remote control, I Feel, Sleep, Turbo, Timer, dust filter, ion generator and UV light.

-Comfort: 3D Air Intake System that allows greater air flow to be handled.

-Freshness in 4 directions for a wider and more personalized air distribution.

BGH became Official Sponsor of the Argentine National Teams after sealing an important strategic alliance with the Argentine Football Association (AFA). In this way, in addition to accompanying the AFA throughout the final preparatory stage and the 2026 World Cup; makes available equipment with the latest and cutting-edge technology for the thousands of Argentines who will cheer from the comfort of their home.

With this sponsorship, BGH consumers and partners will have the possibility of accessing tickets for each of the matches played by the Argentine National Team. From first-person experiences that include raffles to access jerseys autographed by National Team players to visits to the AFA Grounds to enjoy something unique and unmatched, as well as on-field activations and innovative brand assets supporting that natural link between BGH and AFA.