Atma, leader in the Argentine appliances market, is immersed in the universe of George Lucas With one exclusive line that combines design, technology and Star Wars spirit in every detail.

The collection Includes a pochoclera, a wafflera-sandwichera, a coffee maker and a toaster, in addition to illustrated cups with iconic characters such as Chewbacca and Grogu, designed to accompany the followers in their daily routine and become collection pieces.

Since its premiere in 1977, Star Wars has transcended generations and remains more in force than ever thanks to new streaming productions and platforms that have brought their history closer to millions of spectators. In Argentina, the phenomenon continues strongly, with events such as The brought from another galaxy, that in May 2023 he brought together hundreds of fans in the Obelisk, reflecting the enthusiasm and passion that the franchise awakens.

With this line, the company not only expands its licensed products portfolio, but also marks the beginning of a new category that will soon incorporate other segments, carrying the essence of the saga to different corners of the house.

It is not the first time that Atma is committed to branded editions. In 2023, he presented his first collection with Disney, a proposal inspired by Mickey Mouse that included Pochocleras and even an air fryer intervened with the image of the emblematic character. Now, with Star Wars, it reinforces its strategy of offering innovative designs that combine functionality with fanaticism due to great entertainment icons.

With this alliance, the Argentine company consolidates its commitment to the creativity and the development of differential products, merging technology and entertainment. The Star Wars collection not only represents a commercial opportunity, but also an answer to the growing demand for thematic articles, bringing proposals that transform everyday experience in Argentine homes.