ASUS introduces innovative products in its latest technology line, including the Zenbook Duo (2024), the world's first 14-inch dual-screen OLED laptop, and the ZenScreen Fold OLED, the first foldable portable OLED display. Ahead of the new era, the company launches advanced AI-powered laptops equipped with the latest Intel Core Ultra or AMD Ryzen 8040 series CPUs and powerful GeForce RTX 40 series GPUs.

ASUS has unveiled its latest range of technological innovations during the CES® 2024 virtual launch event, titled “In Search of Incredible: Transcendence,” highlighting its commitment to sustainability. In the field of portable computing, ASUS has revealed revolutionary products, such as the Zenbook Duo (2024), the world's first 14-inch dual-screen OLED laptop, and the ZenScreen Fold OLED, the first laptop with a foldable OLED display.

AI-powered laptops, featuring the latest Intel Core™ Ultra or AMD Ryzen™ 8040 Series processors with AI capabilities, include models such as ASUS Zenbook 14 OLED, ASUS Vivobook Pro 15 OLED, and the new ASUS Vivobook S series.

In the business segment, ASUS has introduced a wide range of AI-based products, including the ASUS NUC 14 Pro, successor to Intel's NUC series, designed to provide unmatched productivity and performance in a compact form factor. Other newly designed business solutions include the ASUS Fanless Chromebox CF40, ASUS ExpertBook B5, and ASUS ExpertCenter D5, D7, and D9.

Likewise, the multinational has launched the ASUS ExpertBook CX54 Chromebook Plus, the first Chromebook in the ExpertBook series and the first Chromebook Plus with an Intel Core Ultra processor in the world.

For gaming enthusiasts, ASUS has announced the new TUF Gaming A16 and F16 laptops, along with a major update to the 2023 TUF Gaming A15 laptop. These devices feature Intel Core HX or AMD 8000 series processors and GeForce RTX™ 40 series laptop GPUs. Additionally, new graphics cards and motherboards, such as the Z790-BTF WiFi, GeForce RTX 40 Series BTF White, and BTF White OC Edition motherboards, have been introduced to the TUF Gaming line.

A commitment to quality and sustainability

ASUS reinforces its commitment to quality and sustainability by subjecting its commercial and consumer laptops to rigorous MIL-STD 810H durability testing in 2024. The company integrates sustainability in all aspects, aiming to be a net zero company and being recognized as an EPEAT Climate+ Champion and Climate Leader in Asia-Pacific by the Financial Times. ASUS sets science-based emissions reduction targets, validated by SBTi, demonstrating its determination to mitigate climate impact. Recognized globally, ASUS actively uses recycled materials in manufacturing, has recycled more than 40,000 tons of electronic waste since 2019 and its revenue from green products represented more than 87.2% in 2022, evidencing strong progress towards the circular economy and minimizing environmental impact.

Innovation in laptops

ASUS redefines laptop innovation with the launch of the Zenbook Duo (2024), the first 14-inch device with dual screens and artificial intelligence (AI) technology. Equipped with two identical OLED touchscreens, this Intel Evo™ Edition laptop stands out for its user-centric design, featuring a full-size, detachable ASUS ErgoSense Bluetooth® keyboard and touchpad. With a light weight of 1.35 kg, it offers exceptional multitasking versatility and optimal mobility. Additionally, its commitment to sustainability and durability is evidenced by the use of recycled materials and passing US MIL-STD-810H durability tests.

As for the ASUS Vivobook series and the Zenbook 14 OLED. The ASUS Vivobook Pro 15 OLED stands out for its exceptional performance, integrating an Intel Core 9 Ultra processor with integrated AI NPU, NVIDIA GeForce RTX 4060 GPU, 24 GB of DDR5 RAM and a 2 TB NVMe® SSD. Its 120Hz ASUS Lumina OLED 3K display, advanced cooling technology, and innovative features like ASUS DialPad and AI noise cancellation make it a powerful and versatile option.

The ASUS Vivobook S series features Intel Evo Edition laptops and AMD versions, standing out for their elegance, power and mobility. Equipped with Intel Core Ultra or AMD Ryzen 8040 Series processors, they offer a balanced productivity and entertainment experience. The advanced ASUS Lumina OLED displays, ASUS ErgoSense keyboard, and features such as the Copilot key and allocated memory, enhance the user experience, also ensuring versatile connectivity and a design that prioritizes durability and sustainability. Innovation in screens.

ASUS TUF Gaming F15/17 and A15/17 devices Powerful and resistant

The ASUS TUF Gaming F15/17 and A15/17 devices are powerful and rugged, featuring Intel Core i9 13900H (F15/17) or AMD Ryzen 9 Zen 4 (A15/17) processors for fluid multitasking. Featuring the latest GeForce RTX Series 40 GPU for laptops, they deliver smooth gaming graphics even at 1440p. Features like the dedicated MUX switch, NVIDIA Advanced Optimus, and AI-based DLSS technology ensure ultra-smooth motion and higher frame rates in supported titles. The 2024 models feature a MUX Switch for easy storage capacity upgrade, and an improved cooling system with two Arc Flow fans that provide up to 13% more airflow, ensuring quiet performance. With these improvements, the ASUS TUF Gaming family offers gamers competitive advantages in the 2024 gaming landscape.

Innovation in screens

ASUS has presented two innovative solutions in the field of portable screens. First, the ASUS ZenScreen Fold OLED MQ17QH, the world's first foldable OLED portable monitor, redefines portability and productivity with its 17.3-inch QHD design. This monitor combines OLED technology with a waterdrop-shaped hinge, offering elegance, fluid transitions and a slim 9.7mm profile, setting a new standard in portability. On the other hand, the ASUS AirVision M1 portable screen revolutionizes the visual experience with glasses that generate multiple virtual screens. Equipped with a 1920 x 1080 FHD Micro OLED display, 1100 nits brightness and 95% DCI-P3 color gamut, these glasses provide exceptional vibrancy and detail. With 3 degrees of freedom positioning technology, USB-C connectivity and wellness features, they represent a revolutionary step in the future of portable displays.

ASUS ExpertCenter D5/D7/D9 Series desktops, such as the ASUS ExpertCenter D7 SFF (D700SER) and ASUS ExpertCenter D9 Mini Tower (D901MDR), feature ultra-compact designs and the ability to boost productivity with 14th Gen Intel Raptor Lake Refresh S-Series processors and a full-size NVIDIA RTX 4060 graphics card. Beyond their power, they distinguish themselves by simplifying IT management through a tool-free design, innovative internal placement and cable management, improving efficiency and facilitating upgrades. Enforcing security with optional TPM chips, Kensington lock slots, ASUS Pre-Deployment Service (APDS) and ASUS Endpoint Management Service (AEMS), these devices also promote environmental responsibility by employing PCR material, a 500W TFX platinum power supply and a smart fan to improve energy efficiency. Subjected to military MIL-STD 810H testing, they guarantee durability in any work environment, consolidating a balance between performance, security and sustainability in the commercial computing of the future.