Anker disembarks in Argentina and presents his family of products

The company has four main consumer electronics brands around the planet: Anker, eufy, Soundcore and Nebula and in a first stage in our [...]

1
1

The company has four main consumer electronics brands around the planet: Anker, eufy, Soundcore and Nebula and in a first stage in our country it will be focused on its Soundcore audio line that offers a different range of headphones and wireless speakers.

Juan Pablo Bidart, General Manager of Solutions2Go, commented: "We are convinced that the Argentine market has enormous potential for Anker products, there is an eagerness to know the latest in technology and be at the forefront of consumer items. We believe that it is strategic to focus on this first stage in the audio line, since there has been an exponential growth in the purchase of headphones and speakers in our country in recent years. Soundcore works as the spearhead to position Anker in the audio market. so that in the medium term we can add more products to the portfolio in our country, such as projectors or wireless chargers” and added: “At the moment we are marketing the products in the official Mercado Libre stores of each brand and we plan to launch in the main retailers in Argentina in 2023”

Anker Innovations was founded in September 2011 in California by Steven Yang after he realized that there were no good quality third-party battery replacements available for his ThinkPad laptop. He left his job at Google and together with his wife (then fiancé) began selling better quality and more affordable batteries on the secondary market. They later expanded into mobile charging and home and car charging accessories. Today, Anker is considered a leader in the charging space, with more than 80 million customers worldwide and more than 3,000 employees with offices in the US, China, Japan and Dubai.

Its four main brands are:

Anker: is the world leader in smart charging technologies for the home, car and on the go. This includes fast charging accessories, solar and wireless charging, car charging, smart home plugs, and a new class of products called battery generators.

euphy: Smart Home & Home Security: The destination for smart home products from eufy and eufyCam, the only home security system with a 365-day battery life. eufy is creating a new generation of smart robotic vacuum cleaners that will help simplify the smart home experience and make it more affordable and accessible for consumers. The eufy Robovac is one of the best-selling robotic vacuum cleaners in the US and Europe.

Soundcore: Committed to reinventing audio, bringing it into the smart era. Led by veteran designers and product engineers from some of the world's best-known audio brands, Soundcore makes premium wireless headphones and beautifully designed indoor and outdoor smart speakers that support popular music services, voice controls, and a growing number of compatible smart home products.

Nebula: It represents an exciting new class of portable and smart entertainment products. This includes their new line of smart projectors. These devices are breathing new life into the projector space in 5 key ways:
● Beautiful and portable designs
● Excellent sound
● Incredible battery life
● Rich content
● Intelligent AI.

Its most recent business unit is:

AnkerWork: It was developed to help employees control their conferencing solutions, whether in the office or at home. Launched at the height of the COVID-19 epidemic, AnkerWork's first product line focused on making home office conference calls seamless, bringing the latest in conferencing technology to businesses of all sizes at an affordable price.

1
1

What did you think of this news?
Click on a star to rate

Click a star to rate

What did you think of this news?
Click on a star to rate

Click a star to rate
1
1

Latest news

1
1
  • Home Office Special: the essentials for work and study

  • We were at The Inspired Home Show 2026: we tell you where consumption at home is going

Outstanding sector

  • We were at The Inspired Home Show 2026: we tell you where consumption at home is going

  • This was the Congress Brazil Mobile 2026, a format closer to the market that will have its edition in Argentina

  • HEATING: The market begins the season with little stock in the commercial channel and a wide and renewed offer

1
  • This was the Congress Brazil Mobile 2026, a format closer to the market that will have its edition in Argentina

  • HEATING: The market begins the season with little stock in the commercial channel and a wide and renewed offer