Air conditioning: companies are committed to maintaining the units sold last year, which was generally good.

Samsung

Samsung offers a Digital Inverter hot/cold air conditioner with the Fast Cooling function, which cools faster than a conventional model. It comes with 3 versions: 3261, 4775 and 6539 watts. The Good Sleep function automatically adjusts the temperature at night to avoid high temperatures. unnecessary low temperatures during sleep; It is easy to maintain and has HD filters, which help capture dust, contaminants and allergens and are manually washable without soaps or additives. The compressor with Digital Inverter technology has a 20-year warranty.

CANDY

Home and Technology distributes the CANDY12ICC INVERTER 3010FG F/C split air conditioning set of 3600 watts and white color. It includes the user and installation manual, remote control and its main features are: turbo function; automatic restart; Programmable timer, sleep mode and low noise level. It is a product of national industry.

Mariano Bruno, Commercial Manager LATAM Southern Cone YORK Hitachi

“We maintained volume thanks to working with distributors”

“Last season presented uneven behavior,” said Mariano Bruno. "While there was a general contraction in consumption in certain segments, we maintained stable volume on key YORK and Hitachi lines thanks to our dealer network and stock planning. Solutions such as YORK Inverter systems showed better performance compared to traditional equipment." Bruno added that there is a clear preference towards Inverter and R32 equipment, seeking energy efficiency and savings in the medium term. “Consumers and professionals value comfort, low noise levels and integration architectural, where the Hitachi brand, with its VRF and mini VRF line meets those expectations," he said. "In terms of capacities, there is growing demand in the mid-high range, for premium residences and commercial or corporate projects."

“The context generates caution and opportunities,” he concluded. "Many projects are in process and solutions with efficiency and lower consumption are gaining relevance. We have expectations to the extent that some macroeconomic variables stabilize, investment is reactivated and a more rational and technical demand is consolidated, where our products have a clear competitive advantage."

“Last season presented uneven behavior,” said Mariano Bruno. "While there was a general contraction in consumption in certain segments, we maintained stable volume on key YORK and Hitachi lines thanks to our dealer network and stock planning. Solutions such as YORK Inverter systems showed better performance compared to traditional equipment." Bruno added that there is a clear preference towards Inverter and R32 equipment, seeking energy efficiency and savings in the medium term. “Consumers and professionals value comfort, low noise levels and architectural integration, where the Hitachi brand, with its VRF and mini VRF line, meets those expectations,” he said. “In terms of capacities, there is growing demand in the upper-middle range, for premium residences and commercial or corporate projects.”

“The context generates caution and opportunities,” he concluded. "Many projects are in process and solutions with efficiency and lower consumption are gaining relevance. We have expectations to the extent that some macroeconomic variables stabilize, investment is reactivated and a more rational and technical demand is consolidated, where our products have a clear competitive advantage."

YORK / HITACHI

YORK presented the High Wall Inverter R32 and Smart Air R32 with WiFi. The Inverter model highlights energy efficiency, silent operation and adaptation to different thermal loads, while the Smart Air is a robust fixed speed solution with excellent performance and ease of installation. These devices, with a compact design, anti-corrosive Golden Fin technology, triple protection against humidity and intelligent commands via app, combine comfort, durability and control from anywhere.

With Hitachi, a brand recognized for its network of VRF systems, they offer a complete line of PAC equipment with R32 gas for projects that require efficiency, simplicity and flexibility. The PRIMAIRY line includes floor-to-ceiling, cassette and low silhouette units designed to provide continuous comfort with low maintenance; self diagnosis; washable filters; anti-corrosion protection and automatic restart. Compact aesthetics, versatile installation and energy efficiency make them a complete solution backed by a global brand.

TCL

TCL added the Gentle Cool series to the Inverter conditioner category, with three capacities: 3200, 5300 and 6700 watts.

The equipment has functions such as a dehumidifier and a self-cleaning tool that prevents the accumulation of dust and the growth of harmful microorganisms by removing moisture inside the indoor unit. This Series also incorporates Sleep mode, which causes the room temperature to increase over time to rest better.

It offers up to 65% energy savings, which improves efficiency, enhances its cooling capacity and provides a more stable temperature. Eco mode regulates the temperature at +2 and -2 depending on the programming, while I Feel recognizes if the programmed temperature is reached around the person who has the control nearby. Generator mode allows the equipment to be stabilized and avoids problems in areas where electrical energy is unstable.

Gustavo Vázquez, General Manager of TCL

Expectations of a market that reaches 1.2 million units

Gustavo Vázquez, General Manager of TCL, maintained that the air conditioning market remained quite stable in global volume, barely exceeding one million units, both in 2023 and last year. “For this year, although at the beginning a volume close to 1,400,000 units was projected, during the first semester the expected number was not reached,” he added. “That is why it is estimated that the market will close closer to 1,200,000 units.”

By type of product, Vázquez stated that the highest concentration occurs in models with 3400 watts, which represent almost half of the total volume. “This capacity is the most in demand due to its balance between efficiency and adaptability to the different available spaces,” he explained. Regarding the penetration of Inverter technology, he said that the trend towards its adoption maintains a sustained growth curve. “Approximately 40% of the market already corresponds to these devices,” he concluded. "This is mainly due to the fact that the price difference with respect to on-off equipment has been considerably reduced and today is between 10% and 15%, which drives the preference for Inverter models thanks to their lower energy consumption and the greater efficiency they provide."

Gustavo Vázquez, General Manager of TCL, maintained that the air conditioning market remained quite stable in global volume, barely exceeding one million units, both in 2023 and last year. “For this year, although at the beginning a volume close to 1,400,000 units was projected, during the first semester the expected number was not reached,” he added. “That is why it is estimated that the market will close closer to 1,200,000 units.”

By type of product, Vázquez stated that the highest concentration occurs in models with 3400 watts, which represent almost half of the total volume. “This capacity is the most in demand due to its balance between efficiency and adaptability to the different available spaces,” he explained. Regarding the penetration of Inverter technology, he said that the trend towards its adoption maintains a sustained growth curve. “Approximately 40% of the market already corresponds to these devices,” he concluded. "This is mainly due to the fact that the price difference with respect to on-off equipment has been considerably reduced and today is between 10% and 15%, which drives the preference for Inverter models thanks to their lower energy consumption and the greater efficiency they provide."

Philco

The PHIN39HC2AWFPI Inverter Pure Energy conditioner from Philco, with 3900 watts, has A++ energy efficiency, Fresh Air mode, air quality meter, HEPA filter, Gentle Breeze function, vertical and horizontal air sweep, ECO mode, WIFI, R32 ecological gas and a 5-year warranty for the Inverter compressor and 2 years for the equipment.

The 8750 watt PHIN90HC3AWFPI Inverter Eco Plus model, also with A++ energy efficiency, comes with vertical and horizontal swing, WIFI, Follow Me function, Dehumidification mode, R410a ecological gas and covers a 5-year warranty for the inverter compressor and 2 for the equipment. The PHP35HC7API is a 3500 watt hot/cold portable model with multifunction remote control, digital display, Follow Me and Sleep functions, programmable timer, washable filters and 1-year warranty. Includes installation kit and window adapter.

Diego Gorali, Head HVAC and Construction Materials at Newsan

Newsan predicts a very good season 2025-2026

“Last air conditioning season was good, nominal prices remained stable due to the downward trend of inflation, the stability of the exchange rate and also due to the appearance of installments, a determining factor that remains, because today for the consumer there is financing of all kinds, credit increased in general and especially from banks,” said Diego Gorali from Newsan. Regarding the volume of the market, he maintained that it remains at around 1,500,000 units per year, with a demand that supports the greatest purchasing trend in the 3,000 refrigerator models, which currently occupy half of the global volume. "What we see, in addition, is that Inverter technology has been consolidated, which is already incorporated in 50% of the equipment, because the energy savings it provides and also the stability of prices have a great influence if we take into account that between an Inverter equipment and an on-off one the difference is only 15%." Regarding the rest of the market distribution, Gorali added that currently it is all hot-cold, with 90% occupied by split, 5% by window equipment and another 5% by laptops, to which he assigned a share that, although low, is maintained. “We predict a very good season,” he concluded.

Carrier

In Argentina, the Midea Carrier Joint Venture has a broad portfolio of air conditioning solutions, with brands such as Carrier and Surrey and, on the other hand, Midea. Almost the entire offer uses R-32 refrigerant gas, 70% more environmentally friendly than R-410, and they have a line of smart products that can be controlled by app or voice commands.

The Split XPower Inverter, with R-32 refrigerant gas, enhances environmental care and home energy consumption. It can be connected via WiFi and controlled via voice commands, with Google or Alexa, or from the Carrier Air Conditioner app. The brand highlights the quality and the 3-year factory warranty, unique in the market.

Midea

The Midea Inverter Breezeless E conditioner, designed by the brand's Research and Development team in Milan, has Inverter Smart technology, comes with R-32 gas and has a sober and elegant design in matte white that blends perfectly into any environment. Its deflector with microperforations prevents direct air flow to the body, which significantly improves user comfort. The brand pointed out that it has a very competitive price.

LG

The LG ArtCool Inverter 3000 frigories air conditioner combines advanced technology, energy efficiency and elegant design. The Dual Inverter compressor saves up to 70% energy and cools 40% faster than conventional models; Ionizer generates more than 3 million ions to eliminate up to 99% of bacteria and bad odors in 60 minutes and ThinQ technology allows you to control the air conditioning from anywhere through a mobile application. It has low noise level, 10-year warranty and A++ energy efficiency.

Air conditioning: companies are committed to maintaining the units sold last year, which was generally good.

With a demand that concentrates half of the volume in the split models of 3000 refrigerators, the market is betting on maintaining the units sold last year, which in general terms, and at the pace of the economy's adjustment, ended with a good result.

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