A listing that is still active after stock runs out will likely result in transactions that the merchant will not be able to fulfill. In turn, loading data or printing labels, when they depend on one person, can result in orders that accumulate and delays that reach the customer.

These situations, among many similar ones, arise during high demand dates as CyberMonday, that test the ability to respond from purchase to dispatch.

On November 2, 3 and 4, a new edition of one of the most relevant online shopping events in the country arrives, and Base.com, the leading international operating system for comprehensive e-commerce management, reviews key aspects of the process so that businesses can optimally capitalize on this period.

"In a high-demand event where each manual task can become a bottleneck. Having updated information and clear rules allows the team to know what order to prepare, what stock it has and when it needs to be shipped. “This coordination helps to take advantage of peak sales and fulfill what was promised to the buyer.”, points out Luciano Basile, Base Country Manager in Argentina.

Step by step

The first step is to synchronize stock and prices between channels before the event. For companies that sell on marketplaces and in their own store, this means verifying that each space shows the real availability and the planned promotional prices. A difference between the inventory and what is published can end in a cancellation, and a poorly charged price forces a commercial problem to be resolved in the middle of the campaign.

Although this control must be maintained on a daily basis, configuring the automatic pause of publications when a product reaches zero prevents purchases from continuing to enter without merchandise available. Thus, the update no longer depends on someone detecting the missing channel and modifying each channel by hand while attending to other tasks.

It is also advisable to define which orders will be prepared first, according to dispatch commitments and the characteristics of the operation. Centralizing orders allows you to organize that priority and configure automatic status changes as they progress. Meanwhile, the team can identify what is pending, what is in preparation and what is ready to go, without reconstructing the information between spreadsheets or applications.

Logistics is another layer that requires prior testing. Integrations with operators must be verified so that data is transferred correctly and labels can be generated in batch. Printing several shipments in one action reduces repetitive tasks. For this, it is essential to check that each one corresponds to the correct package and that the dispatch adjusts to the agreed pickup times.

Within the warehouse, reviewing the picking and assembly capacity helps to determine how many orders the team can prepare in a given period. The location of the most in-demand products and the availability of packaging influence this rhythm. If the bottleneck appears there, adding sales can increase the number of pending orders and compromise deliveries.

Assessment

Reviewing where orders accumulated, what stock differences arose, and how long preparation took allows adjustments to be detected before November. For the items that participated, it can serve as proof of the operation, even if the volume and type of purchases are different from those on CyberMonday.

A comprehensive management system allows these decisions to be supported by shared information. Base.com brings together catalog, orders, inventory, warehouse and shipping, with configurable rules and automations. Your local implementation and support team accompanies the coordination with the channels, systems and operators used by each business.

Monitoring continues after three days of the event: orders pending preparation or dispatch continue to be part of the campaign. Maintaining visibility over these orders and addressing exceptions allows the sales circuit to be closed with delivery to the buyer.